Tiger Beer, the number one international premium beer in Asia, and Malaysian streetwear pioneer PMC (Pestle & Mortar Clothing) are roaring into the Year of the Tiger, launching an NFT (non-fungible token) collection of Lucky Tigers. The launch is a key part of Tiger Beer’s ‘The Year of Your Tiger’ campaign, designed to ignite a movement that encourages people everywhere to set aside their fears and achieve bold ambitions in 2022.
The Tiger Archives NFT Collection
Dubbed ‘The Tiger Archives’, the collection of 6,688 NFTs features PMC’s take on Chinese archival tiger artwork inspired by Tiger Beer’s bottles through the years, each unique and fully drawn by hand.
