The only thing holding us back from trying something new and mastering it is the fear of failing. This is why the Tiger Crystal Fire Starter platform wants to empower Malaysians to become more than just their day jobs, giving them the confidence to discover their inner fire by picking up passions they didn’t know they would love.
Tiger Crystal Fire Starter 2022
The Fire Starter campaign’s website, https://firestarter.tigerbeer.com features a cool AR facial recognition tool and personality assessment to enable fans to find out passions best suited for them.
Fans can then share their results on social media platforms with the hashtags #TigerCrystalMY, #FireStarterMY, and #UncageYourInnerFire while tagging @TigerBeerMY to stand to win an exclusive class with mentors and even weekly prizes related to their passion point.
Mentors behind the Fire Starter platform, namely Wee Chong Hooi for rollerblading, Janine Cherrie for jump rope, Danny Lee for dancing, Rubes Charles Leong for bouldering, and Patrick Tee and Charles Saw of D Skills for football are ready to pass on some useful tips and tricks via exclusive physical and virtual classes. Those who participate are in for a rewarding experience as they get to be part of a growing community of like-minded fans and hone their skills with the help of the mentors.
The highlight of the campaign is the action-packed weekend of the Fire Starter District Festival that started today and will be ongoing until 5th June at Sentul Depot. The festival is the place to be for fans to truly uncage their inner fire by discovering a new passion and trying them out first-hand with the guidance of mentors, as well as connecting with like-minded individuals over some crystal-cold Tiger Crystal. The atmosphere at Sentul Depot was transformed into a hub of passion points, with attendees excited to try out their passion at the unique and interactive game cubes. What’s more, fans who attend the festival will get to redeem three crystal-cold Tiger Crystal bottles.
Exciting prizes worth more than RM5,000 total are up for grabs at the festival for fans. The prizes that can be won for fans who explore their passions at the respective game cubes are:
- a pair of rollerblades
- a bouldering kit with climbing shoes, chalk ball, chalk bag, and handhold brush
- exclusive dance lessons with Patrick Tee and Charles Saw of D Skills Academy
- an exclusive private class and limited-edition Tiger Crystal beaded jump ropes
- a football kit with futsal shoes, ball, shirt, and bag
The journey doesn’t end there. The Fire Starter community will continue to grow in the weeks to come with more exclusive classes, giving even more fans the opportunity to refine and enhance their skills in their newly discovered passion with the guidance of experts.
“As a brand that is brewed for your fire, we want to empower Malaysians to master something they never thought possible. It can be challenging to know where to begin with a new passion, so we wanted to make it easier with our AR Filter. With a selection of only the best mentors and exclusive classes, we are excited to create a community where fans can uncage their inner fire with the passion points suitable for them,” said Joyce Lim, Marketing Manager of Tiger Beer Malaysia.
Be sure to join the Fire Starter Squad and redeem free bottles of Tiger Crystal at the Fire Starter District Festival. For more information about Tiger Crystal and updates on the Fire Starter campaign, visit https://firestarter.tigerbeer.com/ and their social media pages at www.tigerbeer.com.my and www.instagram.com/tigerbeermy.
Tiger Crystal and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger Crystal advocates responsible consumption and urges consumers to not drink and drive.