Tiger Beer ‘Cheers to Bold Beginnings’ CNY Campaign 2023

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tallpiscesgirl X Choi San Yeh at Tiger Beer 'Cheers to Bold Beginnings' CNY Campaign 2023 launch

Hey! Don’t you feel that life’s small wins are often left unacknowledged in the daily hustle of chasing after tomorrow? This Chinese New Year (CNY), Tiger hopes to inspire us to pause and celebrate past moments to re-energize our inner Tiger for an even bolder tomorrow with the launch of its ‘Cheers to Bold Beginnings’ CNY campaign. To kick it up a notch, Tiger introduced ‘Gan Gan Chong’, which means the spirit to breakthrough, as a blessing of boldness this CNY.

Cheers to Bold Beginnings with Tiger Beer CNY 2023

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Tiger Beer CNY 2023 Cheers to Bold Beginnings

Chinese New Year (CNY) is a time full of hopes for prosperity, happiness and reasons to celebrate. Tiger Beer is roaring into the Chinese New Year with a renewed spirit with its ‘Cheers to Bold Beginnings’ campaign. The notion is all about celebrating moments of reflection, as we recognize our past courage while gearing up for a bolder tomorrow. Tiger wants its fans to uncage the spirit of “Gan Gan Chong” with the boldness to break through with courage as we march into the Year of the Rabbit with its exciting activities, promotions and giveaways.

Beat the Heat with Tiger Crystal

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Guests managed to successfully beat the heat by moving at the various activity stations for Tiger Crystal Heat Exchange at Plaza Arkadia

The tropical Malaysian climate leaves us yearning for ways to cool down. This is why Tiger Crystal has decided to fight fire with fire and beckoned its fans to turn up the heat with its latest Heat Exchange activation. In return, the brand will reward fans’ efforts with free Tiger Crystal and promo codes.

Plaza Arkadia has turned colorful for The Heat Exchange
Plaza Arkadia has turned colorful for The Heat Exchange