Tiger Beer Launches its Cheers to a Bolder Tomorrow 2024 Campaign

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tallpiscesgirl X Tiger Beer Cheers to a Bolder Tomorrow 2024

In Chinese culture, the dragon is deemed to be a strong and desirable zodiac symbol – when coupled with the spirit of the tiger, they represent a formidable force. This is why Tiger Beer is encouraging consumers to recognize their courageous achievements and set even bolder ambitions for the Year of the Dragon. With a series of exciting promotions and activities filled with unstoppable ‘huat’, the ‘Cheers to a Bolder Tomorrow 2024’ campaign was officially launched today at Sunway Velocity Mall to much fanfare.

Be Inspired by The Story of Perseverance at Tiger Den

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Tiger NFT collection being displayed at Tiger Archives

Before 1932, it was believed that you couldn’t brew beer in the tropical heat. Yet, Tiger defied the odds to create a globally acclaimed lager, born in the streets of Asia. Now, this bold lager has made its mark in over 60 countries and counting, all while continually empowering its fans. With an array of unique experiences lined up from now until 9th July, Tiger wants Malaysians to have the same courageous spirit to overcome the odds and pursue their passions when faced with challenges through its “Boldly Asian, Globally Acclaimed” campaign.

Tiger Beer ‘Cheers to Bold Beginnings’ CNY Campaign 2023

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tallpiscesgirl X Choi San Yeh at Tiger Beer 'Cheers to Bold Beginnings' CNY Campaign 2023 launch

Hey! Don’t you feel that life’s small wins are often left unacknowledged in the daily hustle of chasing after tomorrow? This Chinese New Year (CNY), Tiger hopes to inspire us to pause and celebrate past moments to re-energize our inner Tiger for an even bolder tomorrow with the launch of its ‘Cheers to Bold Beginnings’ CNY campaign. To kick it up a notch, Tiger introduced ‘Gan Gan Chong’, which means the spirit to breakthrough, as a blessing of boldness this CNY.