Moët Hennessy Diageo (MHD) Malaysia recently celebrated the culmination of Hennessy Renewal of Hope campaign in conjunction with the brand’s Chinese New Year celebrations. Held at Plaza Arkadia in Desa Parkcity, the campaign finale was auspiciously held on Chap Goh Mei, the 15th day of the Lunar New Year, typically associated with the end of the festive celebrations.
Malaysia’s No. 1 beer, Tiger Beer, welcomed the Year of the Rat with a grand event at the main entrance of Pavilion Kuala Lumpur followed by a lavish dinner at the Grand Imperial Restaurant. This is the night Heineken Malaysia Berhad’s (HEINEKEN Malaysia) management team, trade partners and members from the media unveiled a new chapter together. The double celebration of Chinese New Year and Tiger Beer’s auspicious 88th anniversary stayed true to the promise of ‘Double the Huat’ with an array of activities and performances.
Ushering the year 2020 with double prosperity, Carlsberg unveiled its Chinese New Year (CNY) campaign ‘Double Cheers. Double Winnings.’ offering consumers chances to double-up their rewards to win a limited-edition gigantic 3-litre Carlsberg bottle, Carlsberg Smart Mini Bar and many other interesting prizes this festivity!