Tiger Soju Flavoured Lager – A Refreshing Bold Twist to the Iconic Asian Brew

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Tiger Soju Flavoured Lager Poster

Tiger Soju Flavoured Lager presents a daring variation of Tiger’s classic lager, infused with a hint of soju. This easy-to-drink lager features a slight sweetness while maintaining a crisp beer finish. It is now available in Malaysia, featuring the Gutsy Grape flavor.

Tiger Soju Flavoured Lager

Inspired by the growing influence of K-culture worldwide, this product delivers a novel beverage experience aimed at consumers eager for a blend of new flavors and creative innovation. The campaign slogan, “Feel The Twist,” encourages consumers to explore their playful side and express themselves in dynamic and lighthearted ways, enhancing their daily life.

Tiger Soju Flavoured Lager launch party with Korean rapper Loco, Youtubedance sensations 3P, the Ban Huat Sdn. Bhd. crew, K-Pop dance medleys
Tiger Soju Flavoured Lager launch party with Korean rapper Loco, Youtubedance sensations 3P, the Ban Huat Sdn. Bhd. crew, K-Pop dance medleys

Experience the twist in every sense at the Tiger Soju Flavoured Lager launch event, set to take place at the Tropicana Gardens Mall Convention Centre on May 10, 2024, from 7 PM to 12 AM. Attendees will have the opportunity to enjoy complimentary Tiger Soju Flavoured Lager, receive avant-garde makeovers, savor flavored cocktails, and participate in thrilling games for a chance to win exclusive Tiger gear. Moreover, the event will host a special pop-up by MiX.STORE, offering Asian snacks from their collaboration with Tiger Soju Flavoured Lager. Guests will also be treated to live performances by international and local artists, including South Korean rapper Loco, local Youtube dance group 3P, and hip-hop acts by Ban Huat crew, along with K-pop dance routines and live DJ sets by Sherry Alyssa, Queen T, and Julian. To dive into the “Feel The Twist” experience, visit https://tigersoju.tigerbeer.com for more details.

“This vibrant new addition to the Tiger portfolio is tailored for those in search of something beyond traditional beer, urging them to embrace a playful spirit. It’s all about embracing the twist! We’ve designed a series of dynamic activities and engaging experiences to foster memorable moments and adventurous fun for our consumers,” explained Willemijn Sneep, Marketing Director at Heineken Malaysia Berhad.

Tiger Soju Flavoured Lager is now on shelves throughout Peninsular Malaysia, available in bottles and cans at leading supermarkets, convenience stores, bars, and online retailers, including Drinkies. For more details on Tiger Soju Flavoured Lager and associated campaigns, visit https://tigersoju.tigerbeer.com and follow the brand on social media at https://www.facebook.com/TigerBeerMY and https://www.instagram.com/tigerbeermy/. Please note, Tiger products and related promotions are strictly for non-Muslims aged 21 and above. Tiger promotes responsible drinking and advises against drinking and driving.


  1. KYspeaks says:

    oOo this one memang interesting concept

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