Rock Your Tongue With New Flavors From Miaow Miaow

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Rock Your Tongue Box from Miaow Miaow

In the mood for a burst of fiery tang in your mouth that will leave you wanting more? Look no further as Miaow Miaow introduces 4 new mouth-watering packs of tantalizing flavors under the Flame series, which include the Sambal Balado and Curry BBQ Flavored Prawn Crackers, as well as the Korean Spicy Flavored Prawn Crackers and Cuttlefish Crackers.

4 New Spicy Flavors From Miaow Miaow

As mentioned by the founders, brothers Mr Chink Poh Cheng and Mr Chuang Poh Lim, Miaow Miaow is a family brand at heart that prides itself in delivering quality snacks that can be enjoyed by individuals of all ages. Mr. Chink said, “These new flavors were introduced to cater to the growing demand for spicy snacks in the market. Having operated in Malaysia for decades now and successfully spreading our wings to nearly 40 countries, we are determined to continue enriching our consumers’ lives by bringing happiness and that familiar taste with our snacks.”

Miaow Miaow New Spicy Flavors in Flame Series
Miaow Miaow New Spicy Flavors in Flame Series

Sambal Balado, one of the current top trending flavors in the market, will provide consumers with a chance to indulge in the unique taste of Indonesian cuisine. The hot and spicy bumbu that is famously found in Minang dishes will appeal to the snack lovers who are seeking a sense of nostalgia and familiarity for a chili sambal taste. It’s almost as good as having that morning Nasi Lemak breakfast!

That’s not all! In hopes of enticing consumers with a world of flavors, igniting their sense of wanderlust, and evoking memories of travels abroad, Miaow Miaow were sure not to miss out on including the Korean Spicy flavor to their Flame series for both the prawn and cuttlefish crackers. This mouth-watering and delectable tasting cracker is so unique that it might even inspire you to book a plane ticket to the land of K-dramas on the spot!

For those that are craving a rich curry taste, the Curry BBQ flavor was introduced to make adventurous flavors more approachable and help end their day on a high note. This earthy and mildly spicy flavor is a combination of sweet and savory spices that is set to take consumers on an explosive journey from the very first crunch.

“We decided to turn up our culinary creativity and offer consumers snacking options that are not only satisfying but on-trend too. This Flame series is sure to appeal to all the curious souls that are adventurous and are not afraid of trying new things, especially for those who are unfamiliar with a certain flavor or taste,” added Mr. Chink.

Rock Your Tongue Box with Miaow Miaow Snacks
Rock Your Tongue Box with Miaow Miaow Snacks

According to a market analysis conducted in Southeast Asia, spicy flavors are the second highest flavor in demand for newly released snacks from January 2016 to December 2020 (Mintel GNPD). Bearing this in mind, Miaow Miaow’s launch of the Flame series could not have come at a better time, further reiterating their commitment to keeping Malaysians’ wants and needs as their main priority.

From 1 April to 30th June 2022, Miaow Miaow will be running a nationwide contest to further excite snack lovers and provide them with a chance to win attractive prizes such as the Mi Robot Vacuum Mop Pro, Cornell 2in1 Steamboat BBQ Grill and many more that are worth up to RM6,500. All you would need to do is purchase any Miaow Miaow products worth RM10 and above, inclusive of one product from the Flame series in a single receipt. What are you waiting for? Get them now at your nearest hypermarket or supermarket now!

To find out more details on the Miaow Miaow contest, please visit


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