I had the chance to attend AJI-YA’s Soup-erlicious Party at Christine’s Bakery in Pavilion Damansara Heights — and let me just say, it was as flavourful as the name promised!
AJI-YA Malaysia Launches Halal Instant Gourmet Soup
This exciting event marked the official launch of AJI-YA’s halal instant gourmet soup range in Malaysia. Held at Christine’s Bakery, Pavilion Damansara Heights, it was a warm and flavourful celebration that brought together food bloggers, influencers, business partners, and VIPs for an unforgettable afternoon of fun, flavour, and community.
Guests were welcomed with an interactive photo booth and a social media contest right at the entrance—an engaging way to kick off the experience. We also got a closer look at AJI-YA’s clean-label products through a curated product showcase that highlighted the brand’s commitment to quality and halal-certified ingredients.
Three Halal Gourmet Soup Flavours, Ready in 2 Minutes
AJI-YA’s instant soups are available in three delicious flavours: Mushroom, Corn, and Veggie. Made from 100% real halal ingredients with no added MSG, preservatives, or artificial colouring, these soups offer clean, wholesome comfort in just two minutes. Whether you’re working late at the office, craving a cozy meal at home, or needing a quick bite on the go, AJI-YA makes gourmet soup incredibly easy to enjoy. Just add hot water, stir, and savour.
Official Launch with MATRADE and Brand Leaders
The highlight of the event was the official launch moment, where En. Amir (Assistant Director for Halal, F&B and Agro-based Section, MATRADE), Pn. Hasziah Mohd Yazid (Deputy Director, Mid-Tier Unit, MATRADE), and Mr. Leon Goh (CEO of Gourmet Ingredients Sdn. Bhd.) took the stage. Their vibrant launch gambit and Mr. Leon’s passionate speech set the tone for AJI-YA’s mission: to elevate everyday meals with premium halal instant gourmet soup. As Mr. Leon beautifully put it, “Taste speaks louder than words.”
Interactive Experiences and Community Vibes
Guests were invited to participate in the “From Our Bowl to Your Heart” activity, where we wrote kind words and positive soup memories on love notes and stuck them on a giant message wall. It was one of the most heartwarming highlights of the day.
The “Snap Your Bowl, Show Your Glow” photo contest added another layer of fun, as everyone captured their soup moments and competed for exclusive prizes. Thanks to Christine’s Bakery, winners received cash vouchers, adding a sweet touch to an already unforgettable day.
Celebrating Halal Convenience Food in Malaysia
The event wrapped up with group photos, prize-giving, and a lot of smiling faces. I walked away genuinely impressed by the brand’s vision and the love behind every bowl. AJI-YA is more than just soup — it’s a celebration of halal convenience food done right.
Want to learn more or try it for yourself? Visit aji-ya.com for the full range and availability.
AJI-YA — Where Gourmet Meets Convenience.
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