House of Guinness: Discover the Innovation of Guinness Draught in a Can

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Getting my 360 photo taken at House of Guinness @ APW Bangsar

Earlier this year, Guinness Malaysia introduced Guinness Draught in a Can to the local market, offering lovers of the brew the smooth and creamy texture of a pub-poured pint from the comfort of their own homes. To officially introduce and to bring consumers through the innovation behind this product, Guinness Malaysia has launched House of Guinness – a hub that gives fans of the brand an added dash of magic to their usual drinking experience, all while immersing themselves in the world of Guinness at APW Bangsar.

House of Guinness @ APW Bangsar
House of Guinness @ APW Bangsar

Upon arrival at the House of Guinness, participants will need to earn their taste of Guinness Draught in a Can by successfully completing their mission to become Guinness Innovation Experts. First, they have to check-in and will be promptly transported to the Guinness Innovation Lab. With no time to waste, they will be introduced to the world of Guinness and the new Guinness Draught in a Can.

Interior at House of Guinness for you to enjoy a smooth and creamy Guinness Draught in a Can
Interior at House of Guinness for you to enjoy a smooth and creamy Guinness Draught in a Can

After learning about the history and evolution of Guinness, as well as the technological advancement the brand has experienced over the years, guests will then be sent off to complete their first mission with the hint ‘The Widget is the Key’. This is where the nitrogen widget comes to play. Then, they will head onto their next task to ‘Activate the Widget’, before completing the ‘Release the Nitrogen’ mission and enter a giant can of Guinness Draught in a Can to feel the surge and settle. Those who successfully complete all three mission tasks will be awarded the title of Guinness Innovation Expert.

Catching the dancing nitrogen
Catching the dancing nitrogen
Posing behind the Guinness logo
Posing behind the Guinness logo

“We are excited to have launched Guinness Malaysia’s first-ever mission-based experience for fans to discover the innovation of Guinness Draught in a Can themselves. This new innovative product will provide a new drinking experience for fans to enjoy smooth and creamy Guinness Draught wherever they are, thanks to our nitrogen widget. We hope that through the House of Guinness, fans will get to spark magical moments while learning more about the uniqueness of the product in a playful and fun way,” said Shaun Lim, Marketing Manager of Guinness Malaysia.

L-R: Shaun Lim, Marketing Manager of Guinness Malaysia and Pablo Chabot, Marketing Director of HEINKEN Malaysia at the House of Guinness media launch
L-R: Shaun Lim, Marketing Manager of Guinness Malaysia and Pablo Chabot, Marketing Director of HEINKEN Malaysia at the House of Guinness media launch

To secure a spot at the House of Guinness, fans can sign up for free at www.houseofguinness.my and an email confirmation will be sent for participants to accept within 48 hours. Upon successful registration, each participant will be entitled to receive a complimentary Guinness Draught in a Can, and a limited-edition Guinness merchandise on the event day.

Pour your own Guinness Draught in a Can at House of Guinness
Pour your own Guinness Draught in a Can at House of Guinness

Be sure to join in on the fun as House of Guinness is available for fans to experience from now until the 4th of September, on Wednesdays to Sundays. So, do remember to book your slots in advance. Each participant may experience House of Guinness 3 times total on separate days for the duration of this event and is entitled to a complimentary Guinness Draught in a Can for each visit, as well as receive one limited-edition Guinness merchandise. Slots can only be booked one day before event day at the latest.

You can stock up your Guinness Draught in a Can and Guinness Potato Chips here
You can stock up your Guinness Draught in a Can and Guinness Potato Chips here

For more information about House of Guinness and Guinness Draught in a Can, visit https://www.houseofguinness.my, as well as Guinness Malaysia’s social media pages at www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy. Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges consumers to not drink and drive.

2 Comments

  1. KYspeaks says:

    The only bar in Malaysia without a cash register!

    1. Charmaine Pua says:

      Hey, you’re right!! Pannai ah!

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