Earlier this year, Guinness Malaysia introduced Guinness Draught in a Can to the local market, offering lovers of the brew the smooth and creamy texture of a pub-poured pint from the comfort of their own homes. To officially introduce and to bring consumers through the innovation behind this product, Guinness Malaysia has launched House of Guinness – a hub that gives fans of the brand an added dash of magic to their usual drinking experience, all while immersing themselves in the world of Guinness at APW Bangsar.
The St. Patrick’s cheer was at an all-time high throughout the month of March for Guinness lovers. One of the highlights was the Guinness St. Patrick’s AR Filter where groups of fans shared selfie collages of themselves and their mates on Instagram stories. Eight lucky winners were able to snag the grand prize of an all-expenses-paid trip to One & Only Desaru Coast, meanwhile, 80 selected fans were able to get their hands on the Guinness Home Party Kit that included samples of Guinness Draught in a Can, making them among the first Malaysians to try it.
Christmas celebrations for the past two years have been rather different for everyone. While the tradition of sharing gifts and love lived on despite being far away from one another, there is nothing quite like the spirit of celebrating the festive season and being merry in the presence of our loved ones.
Guinness, Malaysia’s favorite stout1, wants to remind drinkers that time spent together is the best gift we can give our loved ones this Christmas. In an effort to amplify the festive spirit as Guinness lovers reconnect with one another again, the brand provides a platform to enable its drinkers to share a meaningful Christmas with their loved ones – all while enjoying a smooth, cold and creamy Guinness.