Mamonde, a Korean beauty brand under Amorepacific Malaysia is bringing its flower energy experience to customers via an Augmented Reality platform in conjunction with its Global Brand Campaign themed “Blossoming Life: Experience the Flower Energy”. This campaign is held from 8 September to 31 October 2020.
Mamonde Brings Flower Energy Experience via AR
This global brand campaign aims to bring a unique virtual brand experience to customers at the comfort of their home or office amidst the Covid-19 pandemic. This interactive virtual AR experience, which will be available from 16 September, will take customers on a Mamonde floral journey to discover the efficacy of flowers used in its products, products benefits, skincare tips and tricks, as well as finding one that is most suitable for the customer. At the end of the journey, customers can decide to either collect samples or purchase products from Watsons’ online store.
Another interesting feature of this virtual AR experience is an Instagram filter that displays each product’s positive effects on the skin to provide customers with an understanding on what the products can do for them.
To participate in this journey, all that the participants need to do is scan the QR code that can be found at Watsons stores or its website. Alternatively, participants can access the AR platform using their mobile phone browser via this link: https://blossominglife.mamondegarden.my/
“With an AR virtual platform, we hope to offer a different kind of experience for our customers. We would like to therefore invite the public to participate on this sensorial journey with Mamonde to learn about the brand’s offerings at the comfort of your own home,” said Margaret Chin, Country Manager of Amorepacific Malaysia.
According to Chin, this AR global campaign is Mamonde’s first virtual brand campaign that offers a sensorial experience. “We are excited to host this to the public and we hope fans of Mamonde will join us on this exciting AR experience,” said Chin.
Mamonde bestsellers such as the Mamonde Rosewater Toner, Red Energy Recovery Serum and the latest Mamonde Blue Chamomile Soothing Repair Cream are among the product highlights for this campaign.
Other than the AR experience, Mamonde also offers online and offline promotions in conjunction with its global brand campaign.
Mamonde In-store Promotions
Customers will receive attractive gifts with purchase when they purchase Mamonde products from Watsons Midvalley Megamall, One Utama Shopping Centre, Pavilion Kuala Lumpur, IOI City Mall, Aeon Kinta City Ipoh, Gurney Plaza Penang, and Mid Valley Southkey Johor Bahru.
Among them include:
- 6-sachet trial kit containing 3 sachets of Red Energy Recovery Serum and 3 sachets of Blue Chamomile Soothing Repair Cream with minimum spending of RM50 of Mamonde products.
- Rosewater Toner (25ml), Red Energy Recovery Serum (9ml), Blue Chamomile Soothing Repair Cream (5ml), a Mamonde Blossoming Life Hand-held Mirror on top of a 6-sachet trial kit with a minimum spending of RM80 of Mamonde products.
- Micro Deep Cleansing Foam (50ml), Chamomile Pure Toner (25ml), Vital Vitamin Essence (10ml), Vital Vitamin Cream (15ml) and a set of Mamonde Blossoming Life Travel Organizer with a minimum spending of RM250 of Mamonde products. In addition, customers will also receive freebies from the RM80 minimum spending category.
Apart from the gifts with purchase customers who are also Watsons members will receive additional 5% discount when they purchase the Mamonde Best-seller Pack containing the Rosewater Toner, Red Energy Recovery Serum, and Blue Chamomile Soothing Repair Cream.
Mamonde Super Brand Day (4-Day Online Promotions)
Mamonde Super Brand Day is a 4-day exclusive Watsons online promotion, offering customers up to 39% discount and vouchers when they shop for Mamonde products from 25th to 28th September. Customers will also enjoy gifts with purchases worth RM147 with a minimum spending of RM250.