Anchor Food Professionals Launches PizzArt Phase 2

Following a huge success of the first PizzArt campaign, Fonterra’s leading dairy foodservices segment, Anchor Food Professionals introduces the second PizzArt campaign this festive season.

The new PizzArt campaign takes the enjoyment of pizza a notch up by injecting a lot cheesiness while infusing global food trends into local favourites. These innovative pizzas introduced through PizzArt were conceptualized and created by the Anchor Food Professionals’ Hot Cooking Chefs as an initiative to help their partners create more excitement and variety in what they offer to achieve a competitive edge.

According to the Director of Anchor Food Professionals Malaysia, Linda Tan, “The global pizza phenomenon is constantly growing and evolving, and we realize its potential if adapted effectively in the local F&B scene. Beyond just jumping on the trendy bandwagon, we wanted to use our knowledge to further support our customers by bringing in global food trends to delight their consumers.”

5 New Pizzart Creations by Anchor Food Professionals

1. PizzBurger

   

   The meat-endowed-cheese-oozing PizzBurger is the highlight of this new PizzArt Campaign since it is most likely Malaysian’s favorite. PizzBurger features a succulent grilled minced lamb patty stuffed with 3 types of cheese – Anchor Mozzarella Shredded Cheese, Anchor Colby and Cheddar Cheese.

   

   This bun-shaped cheesy pizza turned out to be super delicious after it was baked in light crust with Anchor Butter.

2. UltiMeat Pizza

   

   If carb is a no-no for you but you would still want to have pizza, this ambitious all-meat-based UltiMeat Pizza will certainly satisfy your cravings.

   

   The wholesome and gluten-free UltiMeat Pizza features a pizza base made entirely out of ground chicken breast deep fried to crusty perfection before being baked with Anchor mixed cheeses on top. The portion is pretty big and filling, hence it’s a great idea to share with people you care.

3. Deep Cheese Pizza

   

   The Deep Cheese Pizza is a spin on Chicago-authentic deep dish pizza, featuring an elevated layer of stuffing filled with creamy, delicious Anchor Mozzarella Cheese and Anchor Colby and Cheddar Cheese with a hearty Putanesca filling.

4. Cheese Pretzza

   

   A fusion between pizza and pretzel, this hearty Cheese Pretzza is full of salmon in its filling. It also incorporates Anchor Cream Cheese and Anchor Extra Yield Cooking Cream into the dough before it is baked and served with a side of pizza dipping sauce.

5. Pizza Roll

   

   The Pizza Roll is perfect for breakfast and snack due to its size. Unlike traditional pizza, Pizza Roll looks just like a tart! Took a bite into it and it oozes cheesiness, revealing the fillings (Masala lamb and spinach) stuffed with Anchor Mozzarella Cheese, Anchor Shredded Parmesan Cheese and Anchor Colby and Cheddar Cheese.

Anchor Food Professionals will be introducing these creations with their partners through a nationwide campaign from December 2017 to early June 2018. If you want to taste these delicious artisanal pizzas, drop by to any of these restaurants below:

• Kuala Lumpur – Havana in Changkat Bukit Bintang
• Selangor – U Pizzeria, Pizza House, Pizza 185,  The Butcher’s Table
• Penang – US Pizza
• Perak – Mustard Sandwich House and Food & Desire in Ipoh
• Melaka – Temasek Hotel Café (Portugese Settlement Hotel) in Ujong Pasir, Hungry Bear in Bukit Beruang
• Johor – Finale Kitchen Bar in Johor Bahru
• Sabah – The Chubs Grill and Mad Ben Café in Kota Kinabalu
• Sarawak – Osome Wood Fired Pizza in Kuching, Chillax Café & Bistro in Miri, and Bistecca & Bistro in Sibu

To celebrate the launch, a PizzBurger eating competition was held, where the top three participants to chomp down the fastest walked away with cash prizes and Anchor Food Professionals premium gifts. Congratulations to all winners!! For more information, visit Anchor Dairy Malaysia Facebook Page: https://www.facebook.com/AnchorFoodProfessionalsMY