Kicking off the first finals of the Project Aloft Star, Amplified by MTV competition, cutting-edge Aloft® Hotels and global youth entertainment brand MTV crowned Mr.HeadBoxaloft as winner of the Southeast Asia and Australia cluster. Now in its fourth year, the competition identifies the hottest emerging music acts throughout three clusters spanning nine markets – Southeast Asia and Australia (Indonesia, Malaysia, Singapore, Thailand, and Australia), South Korea, and Greater China (China, Hong Kong, and Taiwan). This year also proved to be the most successful edition, with over 1500 original song entries published, and more than 1.2M online votes cast. These figures represent an increase of 3x the number of submissions, and double the votes from 2016.