In a recent survey conducted among Malaysians aged 40 to 59 years, it was found that 95% of respondents are concerned about their bone health and how it may affect their strength and mobility when they are older. The top three contributing factors they cited for their concerns are lack of exercise, insufficient exposure to sunlight (for production of vitamin D in the body to aid calcium absorption), and avoiding dairy products (which are daily sources of calcium) in their diet.