Edelweiss, the premium wheat beer born in the Alps, has embarked on its #FeelTheAps journey to inspire fans to actively seek new discoveries and a fresh outlook in their lives and cities. As Edelweiss influencers share how they rediscover their cities with new adventures, fans too are hopping on the bandwagon for a chance to score attractive prizes.

While the hashtag #FeelTheAlps is gaining traction with fans taking their brand-new discoveries and adventures with Edelweiss to social media, Edelweiss continues to bring refreshing experiences into the city with the launch of the Edelweiss flagship outlet, The Alps bar, in Genting Highlands.

The seriousness of life often keeps us further away from exciting adventures. But deep down, everyone is looking for new adventures to spice up their routine. What if excitement and unexpected discoveries were just around the corner? Edelweiss, the premium wheat beer born in the Alps, is here to inspire fans to hit the refresh button and awaken their senses to enjoy life in a playful and fun way.

Feel the Alps in your City with Edelweiss

From the little pleasures to deeper connections with people who matter, fans can seek fun, new experiences in their cities with every sip of Edelweiss – giving them a taste of the freedom, excitement and playfulness. Committed to elevating fans’ drinking experience and letting their playful side take over, Edelweiss is here to inspire fans to rediscover their cities in a new light.