Malaysia’s No. 1 beer, Tiger Beer, welcomed the Year of the Rat with a grand event at the main entrance of Pavilion Kuala Lumpur followed by a lavish dinner at the Grand Imperial Restaurant. This is the night Heineken Malaysia Berhad’s (HEINEKEN Malaysia) management team, trade partners and members from the media unveiled a new chapter together. The double celebration of Chinese New Year and Tiger Beer’s auspicious 88th anniversary stayed true to the promise of ‘Double the Huat’ with an array of activities and performances.
Double The Huat with Tiger Beer 2020 CNY Campaign
We mingled at the Tiger HUAT HUAT Bazaar before the event kicked off with a mesmerizing lion dance performance that ignited auspiciousness – the lions of different colors represented the brands in the HEINEKEN Malaysia portfolio. With festive spirits at an all-time high, Roland Bala, Managing Director of HEINEKEN Malaysia, unveiled the grand, gilded 88 sculpture, officiating the beginning of Tiger Beer 2020 Chinese New Year campaign. The event continued with a special performance by Tiger – Sin Chew Chinese Education Charity Concert (CECC) artists, delighting guests. We were treated to a surprise performance as local singer-songwriter Namewee took to the stage as part of the big reveal, performing a selection of his popular songs – including his new Chinese New Year track, “Year of Rat” – created in collaboration with Tiger Beer. Check out the music video of “Year of Rat” here. From now until 9th February, be sure to check out the Tiger HUAT HUAT Bazaar located alongside Pavilion Kuala Lumpur Connection area – an exciting first for Tiger Beer. Get your hands on unique handicrafts and Chinese New Year-themed gift and exclusive merchandise from a rotating selection of vendors. Also at the bazaar is a variety of games – including the HUAT machine – that allow shoppers to take home Chinese New Year merchandise. That’s not all! The Pestle & Mortar x Tiger Beer Chinese New Year collection will also be available for purchase there. With 8 unique designs to choose from, this exclusive collection can be purchased from their official website, pestlemortarclothing.com too, from 8th of January onwards – so be sure to get your limited edition merchandise, while stocks last! In addition, spending RM188 on HEINEKEN Malaysia products in Mercato in Pavilion Kuala Lumpur and take home a set of Limited Edition Tiger 88th Anniversary Collectible Ang Pow Packets designed by Malaysia’s hottest upcoming artists. There are eight designs to collect – with two available every week of the campaign – so be sure to keep coming back to collect them all! Befitting a year filled with “Double the Huat”, an abundance of festive giveaways ranging from Tiger Beer Mahjong sets, Heineken Poker sets and Guinness Electronic Dice sets, to cash prizes and gold coins are up for grabs through a range of promotions. Until mid-February, purchase any big bottle of selected HEINEKEN Malaysia products at participating food courts and coffee shops to win various cash prizes and Tiger Crystal just by checking for marked ‘Huat’ characters under the bottle caps. As for consumers celebrating in selected bars and pubs, the premium Heineken® Ang Pows allow for a personalized video message via QR code with the purchase of two bottles of Heineken® 0.0, and cider fans can get their hands on delectable Apple Fox Cider Bak Kwa upon purchasing two glasses or bottles of Apple Fox Cider at participating bars. Chinese New Year is a time we get together with loved ones and celebrate for a prosperous year ahead. With a range of great promotions on HEINEKEN Malaysia’s home delivery service, Drinkies, you don’t even have to leave your own home to get exclusive rewards this Chinese New Year. Aside from getting chilled beers and ciders delivered directly to your door, various items including the exclusive Tiger Beer Mahjong set and Heineken Poker set are up for grabs in Klang Valley and Penang. Log on to www.drinkies.my to find out more. Stay tuned for even more exciting updates to be announced, guaranteed to ‘Double the Huat’ this Chinese New Year. For full details of all promotions, and more information on this campaign, visit www.tiger88.my.