Carlsberg – Probably The Best Beer In The World – now comes with a new, modern look and practical betterments to deliver an even better beer enjoyment experience! At the grand launch at Marimbar PJ, Carlsberg officially unveiled Carlsberg’s refreshed Danish-inspired brand identity, balancing simplicity with contemporary design, applied across its products, packaging, communications, visibilities and amenities to deliver a better experience for all beer lovers. Carlsberg’s “pursuit of better” has been encapsulated in the brand’s iconic history of 172 years since its establishment in Copenhagen, Denmark by their founder J.C. Jacobsen. The brand counts numerous ground-breaking milestones in its efforts to elevate the art of brewing, starting most notably with the establishment of the Carlsberg Laboratory in 1875 focusing on perfecting malting, brewing and fermentation. Ted Akiskalos, Managing Director of Carlsberg Malaysia, commented, “From our yeast and barley to our packaging and glassware, we believe it must always be possible to do things better, and this new look and feel for Carlsberg represents our ongoing commitment to do so.” The Carlsberg Laboratory’s scientific research led to the development of the world’s first pure yeast strain – Saccharomyces carlsbergensis – by Carlsberg Laboratory scientist Emil Christian Hansen in 1883, a discovery which changed modern brewing, as well as the pH scale by S.P.L. Sorensen in 1909 which is still being used today. The laboratory continues to further the fields of chemical and genetic research that contribute toward its quality ingredients and improved brewing processes in its operations throughout the world. “This year, we celebrate the 50th anniversary of our establishment in Malaysia and are proud to brew Carlsberg using same international standards in our Shah Alam brewery. While the brand looks modern and new today, our beer is still brewed with the same natural ingredients and same attention to quality that gives Carlsberg that same great taste. Carlsberg just keeps getting better with its new look, but same great brew!” added Akiskalos. The brand’s new look and feel is most visible on its packaging, coupled with three practical improvements that sees a new Fresh Cap on Carlsberg bottles, the same great brew served in premium-looking stem glasses, and cans that come in Easy-to-Open packs. Probably The Best Beer In The World just got better!
4 New Carlsberg Betterments
Carlsberg’s new Fresh Cap employs a cleverly designed scavenger liner that removes oxygen from the headspace in the bottle, so you get fresher taste up to 5 times longer in Carlsberg’s bottled beer.
New Carlsberg Glass
Carlsberg’s new glass features a bowl-shaped design and tapered head for a smoother pour, coupled with a stemmed chalice design and embossed details that make for a premium feel. What sets Carlsberg’s new stem glass apart from the rest is the laser-etched, hop leaf-shaped nucleation stamp at the bottom of the glass. The nucleation stamp creates many little pits and peaks where bubbles can form, generating more tiny bubbles that rise to the top. When the bubbles continually replenish the foam (head), the beer maintains its head for significantly longer. This in turn helps retain the aroma of the beer, thus delivering a better beer experience.
Easy-to-Open Perforated Shrink Wrap
You can now open a 6-can pack of Carlsberg in next to no time with the Easy-to-Open perforated shrink wrap. Probably The Best Beer In The World is enjoyable with ease and convenience without the need for a sharp object or worrying about sore fingers to pry open the pack.
New Sustainable Packaging
Minimize environmental impact while enjoying Carlsberg products with the new sustainable packaging. Carlsberg is going greener with its switch to Cradle to Cradle Certified™ silver ink that is produced using renewable energy across its bottle labels. The ink helps improve the recyclability of packaging. Carlsberg Malaysia is also the first Carlsberg market in the world to pioneer the use of a new wax emulsion coating on its refillable glass bottles which helps to double its lifetime. The coating reduces scuffing which extends the bottles’ longevity, allowing them to look new and scratch-free for longer, reducing the need for bottles to be taken out of circulation for recycling.