Ushering the year 2020 with double prosperity, Carlsberg unveiled its Chinese New Year (CNY) campaign ‘Double Cheers. Double Winnings.’ offering consumers chances to double-up their rewards to win a limited-edition gigantic 3-litre Carlsberg bottle, Carlsberg Smart Mini Bar and many other interesting prizes this festivity!
Carlsberg – Probably The Best Beer In The World – now comes with a new, modern look and practical betterments to deliver an even better beer enjoyment experience!
At the grand launch at Marimbar PJ, Carlsberg officially unveiled Carlsberg’s refreshed Danish-inspired brand identity, balancing simplicity with contemporary design, applied across its products, packaging, communications, visibilities and amenities to deliver a better experience for all beer lovers.
Carlsberg Malaysia recently welcomed their new Managing Director Ted Akiskalos with much fanfare and conveyed farewell wishes to outgoing Managing Director Lars Lehmann who has been promoted to the Executive Committee (ExCom) of Carlsberg A/S (Carlsberg Group) as Executive Vice President of Eastern Europe and also as CEO of Baltika, Carlsberg Group’s company in Russia from 1 May 2019 onwards.