Tag: Heineken

En Route to Heineken Thirst

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The route to Heineken Thirst has begun. Malaysia’s biggest and most highly anticipated dance music festival, Heineken Thirst, returns on 14 December at Sepang International Circuit featuring two massive stages of uncompromising and unconventional music experiences with global dance music talents including David Guetta, Afrojack, Madeon, W&W, Goldfish and Blink and more.

Heineken Thirst 2013 Lineup
Heineken Thirst 2013 Lineup

From November onwards, the stars of Heineken Thirst will take to the road to light up Malaysia as we embark on the route to Heineken Thirst. Ipoh, Penang and Johor Bahru will reverberate to the sound of a special Heineken collaboration with JUICE magazine, while KL rocks out with some very special guest stars and appearances across the city as we countdown the weekends from now until 14 December.

Celebrating all things Heineken Thirst, 1st November sees the release of a special 13th edition of JUICE Magazine which delves deep into the world of Heineken Thirst in an attempt to commit the excitement, energy and magic of Malaysia’s premier dance music festival to print. With the kind of insider insight unique to JUICE, this special issue also profiles the cities of the Pre-Party Series and the next generation of creative talents who are working to change the way we view their hometowns.

What sets Heineken Thirst apart are the custom-built festival sites and the bars that really propel this festival into a class of its own. Once you step into the world of Heineken Thirst, you walk into a world where everything – from the music to the site itself – reflects our commitment to creativity, excellence and progressive new music experiences.

The Heineken Thirst x JUICE Pre-Party Series takes that philosophy on the road. Heineken Thirst styled interiors, installations and visuals will transport invitees to these exclusive events into the world of Heineken Thirst. Each night unfolds to tell a different story, with each city sporting a changing line up of the best local DJs.

Heineken Thirst Pre-party Schedule
Heineken Thirst Pre-party Schedule

Taking this philosophy into the digital realm, watch out for a range of exclusive creative collaborations online. From remixes to podcasts to interactive competitions as well as behind-the-scenes peeks into the lives of the stars of Heineken Thirst and the Pre-Party Series – coming to you through the digital airwaves throughout November.

Celebrating their 10th Anniversary with Heineken Thirst in a huge celebration of indie rock and twisted disco, Twilight Actiongirl tookover Zouk’s mainroom on Friday 29 November. Bunga, ChaseyLain, Ribut and XU have built up one of the most loyal followings in the country as TAG over the last decade. With numerous appearances at Heineken events along the way, I’m glad I did not miss the event!

Twilight Actiongirl was at Zouk last week for their 10th Anniversary!
Twilight Actiongirl was at Zouk last week for their 10th Anniversary!

Ending the Route to Heineken Thirst, the Heineken Thirst x KL Series reaches its conclusion with Guy J at Vertigo on 7th December. One of techno’s most respected artists, the versatile DJ and producer is renowned for the lush synths of his own productions and the sensual, exotic house and textured techno that his club sets are famous for.

To be part of Heineken’s exciting calendar of events, stay tuned to Heineken’s Facebook page (www.facebook.com/Heineken) or Twitter (www.twitter.com/Heineken_MY).

Do follow me via Twitter (@pualiping) and like my Facebook page to get latest blog updates first hand!

The Perfect Pint of Heineken, Your Passport to Amsterdam

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Do you know that your beer needs protection? Or why is it important to skim your beer? These are just some of the trade secrets that are taught in Heineken Star Serve, a global draught beer quality programme that aims to improve and maintain the quality of beer. So, wherever you are in the world, Heineken promises you the quintessential drinking experience with every sip.

Guinness Anchor Berhad (G.A.B)
Guinness Anchor Berhad (G.A.B)

Heading to Star Lounge!
Heading to Star Lounge!

I was at Guinness Anchor Berhad last week to learn how to pour a perfect pint of Heineken. Before the event starts, we played with Heineken Star Serve Facebook App to learn it virtually and get ourselves ready for the real challenge!

Samuel is determined to win a trip to Amsterdam!
Samuel is determined to win a trip to Amsterdam!

Eric getting his hands on Heineken Star Serve Facebook App
Eric getting his hands on Heineken Star Serve Facebook App

The only reason for ordering a second beer is the quality of the first and the experts at Heineken go to great lengths to ensure that every pint of beer you order here in Malaysia or back in its homeland, Amsterdam or anywhere around the world reflect the same excellence that make it the world’s no. 1 international premium beer.

Our training ground to serve the perfect pint of Heineken
Our training ground to serve the perfect pint of Heineken

Chris Ho, our emcee of the day XD
Chris Ho, our emcee of the day XD

Heineken Star Serve
So what is the classic Heineken drinking experience? At the heart of the Heineken Star Serve programme is the Heineken Pouring Ritual. Five steps are all it takes to deliver the perfectly served Heineken draught beer for the quality Heineken drinking experience.

Heineken Pouring Ritual
Heineken Pouring Ritual

Although the perfect pint of Heineken can be achieved in 5 simple steps, mastering the art of pouring takes more than just a few tries. Bartenders all over Malaysia go through a comprehensive training that does not only hone their pouring skills but grooms them to be stars in the hospitality industry.

En... trying my best to pour the perfect pint of Heineken!
En… trying my best to pour the perfect pint of Heineken!

Ehehehe my not-so-perfect pint of Heineken
Ehehehe my not-so-perfect pint of Heineken

With Mr. Keith Nair, GAB Professional Solutions Manager  and portfolio brand ambassador for Guinness Anchor Berhad
With Mr. Keith Nair, GAB Professional Solutions Manager
and portfolio brand ambassador for Guinness Anchor Berhad

Clumsy Boy did better than me! >__<
Clumsy Boy did better than me! >__<

Congratulations to all winners!
Congratulations to all winners!

Demand the Perfect Pour
By understanding the process of serving the perfect pint of Heineken, we will be able to judge a pint and demand for perfection. From this event, I’ve learned that a perfect pint of Heineken should be served chill and doesn’t taste bitter!

Now, we can also learn how to pour and serve a perfect Heineken pint with the Heineken Star Serve Facebook app.

Through the Heineken Star Serve Facebook App, drinkers can virtually learn how to perform the five steps in the Heineken Pouring Ritual while putting their beer knowledge to the test in a pop quiz. The app also allows you to ‘share’ your perfect pints with your friends and compare pouring skills among each other.

The Top 8 virtual pourers in the app will receive an exclusive invite to a physical pour-off in the National Finals of the Heineken Star Serve competition, with the winner of the pour-off taking home an all-expense paid trip to join the winning bartender in Amsterdam and witness the Heineken Global Bartender Finals in November.

The Heineken ‘Star Serve’ contest runs from 19 August – 20 September 2013. Simply head to Heineken’s Facebook page (https://on.fb.me/19xsc4Q) today and perfect your pour to earn your passport to the home of Heineken.

Make it a perfect serve!
Make it a perfect serve!

Do follow me via Twitter (@pualiping) and like my Facebook page to get latest blog updates first hand!

Heineken’s Legendary Traveler Contest: Win An All-Expense Paid Trip To Las Vegas

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Are you ready for an adventure of a lifetime? Take a leap of faith and unearth the legendary traveler hidden inside of you because Heineken wants to take you on a voyage to Las Vegas!

The world’s no.1 international premium beer brand is challenging Malaysians to be a traveler, not a tourist. The all-expense paid trip to Las Vegas will be an experience that features more than bright lights, illustrious parties and elaborate shows that are synonymous with Sin City – Heineken promises to take you on a voyage off the beaten path and go beyond the comfort zone.

All you need to do is to make your way to any Heineken participating outlets and do the following:

Heineken Legendary Traveler Contest
1. Purchase 2 buckets OR 8 pints of Heineken to get an entry ticket at participating Heineken outlets
2. Complete the entry ticket with your details and correct answer
3. Drop the entry ticket into the official entry box at participating Heineken outlets

Heineken's Legendary Traveler Contest
Heineken’s Legendary Traveler Contest

The Las Vegas experience is in line with the beer brand’s latest global campaign ‘Voyage’, the fifth installment of the Heineken ‘Legends’ campaign which aims to inspire its drinkers to push their boundaries and immerse themselves in an worldly experience unlike anything they’ve done before.

In this campaign, 15 Malaysians will be rewarded with an adventure to Las Vegas worth RM 800,000.

To uncover legendary explorers that display their true character, Heineken is running its most daring social experiment yet by testing what men are truly made of when they are taken out of their daily lives and dropped into the great unknown.

The result is ‘Dropped’, a series of episodic adventures following fearless explorers plucked from across the world and literally dropped in the middle of nowhere with nothing but the most basic of supplies and direction, forcing themselves to discover their own limits and conquer their fears.

The Heineken Legendary Traveler contest runs from 1 – 31 July 2013, so get your passports ready for the ultimate legendary travel with Heineken.

Las Vegas awaits you!
Las Vegas awaits you!

To be part of Heineken’s exciting calendar of events, stay tuned to Heineken’s Facebook page.

Do follow me via Twitter (@pualiping) and like my Facebook page to get latest blog updates first hand!