Do you know that your beer needs protection? Or why is it important to skim your beer? These are just some of the trade secrets that are taught in Heineken Star Serve
, a global draught beer quality programme that aims to improve and maintain the quality of beer. So, wherever you are in the world, Heineken promises you the quintessential drinking experience with every sip.
|Guinness Anchor Berhad (G.A.B)|
|Heading to Star Lounge!|
I was at Guinness Anchor Berhad last week to learn how to pour a perfect pint of Heineken. Before the event starts, we played with Heineken Star Serve Facebook App to learn it virtually and get ourselves ready for the real challenge!
|Samuel is determined to win a trip to Amsterdam!|
|Eric getting his hands on Heineken Star Serve Facebook App|
The only reason for ordering a second beer is the quality of the first and the experts at Heineken go to great lengths to ensure that every pint of beer you order here in Malaysia or back in its homeland, Amsterdam or anywhere around the world reflect the same excellence that make it the world’s no. 1 international premium beer.
|Our training ground to serve the perfect pint of Heineken|
|Chris Ho, our emcee of the day XD|
Heineken Star Serve
So what is the classic Heineken drinking experience? At the heart of the Heineken Star Serve programme is the Heineken Pouring Ritual. Five steps are all it takes to deliver the perfectly served Heineken draught beer for the quality Heineken drinking experience.
|Heineken Pouring Ritual|
Although the perfect pint of Heineken can be achieved in 5 simple steps, mastering the art of pouring takes more than just a few tries. Bartenders all over Malaysia go through a comprehensive training that does not only hone their pouring skills but grooms them to be stars in the hospitality industry.
|En… trying my best to pour the perfect pint of Heineken!|
|Ehehehe my not-so-perfect pint of Heineken|
|With Mr. Keith Nair, GAB Professional Solutions Manager |
and portfolio brand ambassador for Guinness Anchor Berhad
|Clumsy Boy did better than me! >__<|
|Congratulations to all winners!|
Demand the Perfect Pour
By understanding the process of serving the perfect pint of Heineken, we will be able to judge a pint and demand for perfection. From this event, I’ve learned that a perfect pint of Heineken should be served chill and doesn’t taste bitter!
Now, we can also learn how to pour and serve a perfect Heineken pint with the Heineken Star Serve Facebook app.
Through the Heineken Star Serve Facebook App, drinkers can virtually learn how to perform the five steps in the Heineken Pouring Ritual while putting their beer knowledge to the test in a pop quiz. The app also allows you to ‘share’ your perfect pints with your friends and compare pouring skills among each other.
The Top 8 virtual pourers in the app will receive an exclusive invite to a physical pour-off in the National Finals of the Heineken Star Serve competition, with the winner of the pour-off taking home an all-expense paid trip to join the winning bartender in Amsterdam and witness the Heineken Global Bartender Finals in November.
The Heineken ‘Star Serve’ contest runs from 19 August – 20 September 2013. Simply head to Heineken’s Facebook page (https://on.fb.me/19xsc4Q) today and perfect your pour to earn your passport to the home of Heineken.
|Make it a perfect serve!|