The decision to start a business is not easy. Among the things you need to consider is the cost and amount of effort involved to promote your business and equip yourself with necessary knowledge about Facebook marketing. I know it sounds like a lot, but don’t give up just yet because the result is going to be very rewarding! In this article, I’m going to share all the things you need to build a Facebook Marketing Business.
How to Build a Facebook Marketing Business
Set up a Facebook Page
For a new business, exposure is the most important thing. You’re not the only one who provides Facebook Marketing solutions. How can you make yourself stand out and build brand awareness so people will notice the existence of your brand? First, you would need to set up a Facebook Page. Then, share useful articles related to Facebook marketing and study cases to build potential customers’ trust. It is important for them to know what they can expect from you. Next, I suggest you to run some ads to increase brand visibility. It would be useful to study what are the pain points that businesses are facing when they do their own Facebook marketing so you can work your way from there.
Learn Facebook Marketing Skills
Before anything, brush up your skills on Facebook Marketing as it is really quite complicated. You have to learn how to target your target audience a.k.a. potential customers using the least amount of money. All these takes a lot of trial and error. I find that Neil Patel’s blog has been exceptionally helpful in this area.
Attend networking sessions
Attend networking sessions for business owners and entrepreneurs in your area to market your solutions. You can find events near you from Facebook Events. There may be business owners who would want to market their businesses through Facebook but doesn’t know where to start. Provide them with valuable insights for free and build rapport during these networking sessions. People will tend to work with companies who appear credible and reliable. Don’t forget to print some business cards so your potential clients can keep in touch with you. You’ll never know when they’ll need your service 😉
Remember, no matter what business you do, having strong and wide connections can be very useful especially those who are supporting and encouraging along your entrepreneurial journey.
Expand your reach offline
Your Facebook Marketing business might be online, but don’t forget to target businesses who are not online yet, bringing them from offline to online. What you can do is, print some flyers to advertise your solutions and distribute them into companies’ mailbox. Flyers is a must-have marketing tool for any business as it is extremely cost-effective when it comes to reaching large audiences.
Tips to write a flyer:
– Attention catching headline regarding pain points businesses are facing
– Use vibrant colors and outstanding fonts
– Short and sweet excerpt of a testimonial
– Include call-to-action
– Don’t forget to include your contact information (e-mail address, phone number and website) on the flyer
Prepare material for presentation
The next step after securing an appointment with your potential client is to take this golden opportunity and present your solutions to them. Do thorough homework and practice your presentation. Make sure you know your thing because eventually, it shows. You can present the demonstration on your laptop but make sure you have some leaflets ready to be given out after that. In this era of technology, it is still necessary to give out hard copies especially to business owners who are not so tech savvy. Apart from that, they will also be reminded of you every time they saw your leaflet!In a leaflet, you can include more details as compared to flyer.
Tips to write a leaflet:
– Attention catching headline; be creative!
– Use eye-catching (or funny) images that will remain in your potential clients’ memory
– Include study cases and testimonials from past and current clients to strengthen your credibility
Hope these pointers can help you ease your journey in building a successful Facebook Marketing Business! If you have any extra tips yourself and don’t mind sharing, I’d appreciate if you can leave it in the comment section below 🙂