William Grant & Sons, award-winning, independent family-owned distiller celebrated its milestone in the Malaysian market with the opening of its Representative Office and change in route to market, at a Trade Party at the Glasshouse, Seputeh.
William Grant & Sons Trade Party in Malaysia
This move could lead to more competitive pricing for its products in the Malaysia market, especially for the worlds most awarded single malt, Glenfiddich. Named ‘Distiller of the Year’ and Scotch Whisky Producer of the Year at the prestigious International Spirits Challenge awards in 2017, William Grant & Sons distils some of the worlds leading spirits and builds some of the most distinctive premium brands in the world.
Commenting on the Trade Party, Satya Sharma, General Manager – Singapore, Malaysia and Philippines said, “We are delighted to host our trade partners and appointed Importers as we build such an important and strategic market for our portfolio of premium brands which include Glenfiddich, The Balvenie, Monkey Shoulder, Grants and Hendricks.”
Tong Woh Enterprise Sdn Bhd, Luen Heng F&B Sdn Bhd. and CSS Food & Beverage Sdn Bhd. have been appointed as William Grant & Sons official importers to help distribute the market leading premium portfolio of brands within their stable. The importers will provide activation, logistics and customer support to the market. They will also be able to continuously supply outlets, wholesalers, local merchants and re-sellers with the portfolio of William Grant & Sons brands.
The impressive showcase during the Trade Party gives just a glimpse into the various activations and experiences that each brand will bring to the market in the near future.
Hendrick’s gin infused with Rose and Cucumber is seriously refreshing!