Anchor Food Professionals, the leader in dairy foodservices segment has launched an exciting campaign with a creation that Malaysians love – Pizza!
PizzArt by Anchor Food Professionals
The new campaign called “PizzArt” takes the enjoyment of pizza a notch up into an art form in different shapes and sizes. Whether you’re a hardcore foodie or a discerning gourmand, these pizzas will certainly satisfy your pizza craving. Together with 25 F&B outlets in Malaysia, Anchor Food Professionals will be introducing artisanal pizzas that are taking the world by storm. Expect masterpieces such as Flower Pizzas, Pizza Bombs, Adjaruli Khachapuri, Mini Muffin Pizzas and Pot Pie Pizzas at participating restaurants from May to mid-November 2017. These artisanal pizzas were specially crafted by the Anchor Food Professionals’ Hot Cooking Chefs as an initiative to help their partners create more excitement and variety to their customers. The pizzas can only be made by kitchen crew with advanced culinary skills, and in restaurants with pizza ovens. Hence, Anchor Food Professionals has given the chefs and assistants from participating restaurants training in the ways of a skilled pizzaiolo. Through this workshop, they were taught specialized skills to create unusual pizzas such as the avant-garde Pizza Flower. In order to ensure quality food, the recipes call for only the finest ingredients such as Anchor Mozzarella Cheese, Anchor Butter, Anchor Culinary Creams and Anchor Cream Cheese. Ms Linda Tan, Director of Anchor Food Professionals Malaysia said that the new campaign will strike a chord with pizza-loving Malaysians. According to Ms. Linda Tan, Director of Anchor Food Professionals Malaysia, “Malaysians are increasingly leading busier lifestyles and are grabbing food on the go or dining out. Our insights show us that Malaysians generally love pizzas. We wanted to excite them further by taking the enjoyment of pizza a level up by introducing extraordinary, gourmet pizzas that are taking the world by storm. If you love pizzas, then this is a must try.” PizzArt is the latest innovative campaign that Anchor Food Professionals has launched with their partners following the highly successful Say Cheese Campaign which introduced Japanese-inspired cheese based desserts, and the second wave which introduced sweet breads infused with creams and cheese. The more recent French-inspired Travel Cakes (butter loaf cakes) made available at participating bakeries during last Christmas ended on a sweet note as well. They are continuously finding ways to help their partners stay ahead of the curve by introducing global trends and unique creations to their consumers using only the best dairy by Anchor. By drawing on their New Zealand based research and expertise, they are able to help their partners achieve a competitive edge. With the new launch of PizzArt, Anchor Food Professionals hopes to trail blaze a ‘new age’ of pizzas in Malaysia. Pizza bombs which made an appearance in the international food scene is an explosion of flavor and cheesiness in a ball of chewy dough with a crispy crust. Adjaruli Khachapuri is a boat shaped pizza filled with hot cheese and oozing egg and is a Georgian invention, all the rage in food capitals of the world. Muffin pizzas are bite-sized versions of delicious pizza and perfect for breakfast and as snacks and pot pie pizzas are as hearty and satisfying as they sound with pizza dough used as a pie crust with all the flavors and stringy cheesiness of a pizza steaming inside. Consumers can also look forward to participating in some fun contests on Anchor’s Facebook @AnchorDairyMalaysia in the month of July to win exciting prizes. The artisanal pizzas will be available from May to mid-November 2017 at these locations: