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Hey peeps!! It’s Chinese New Year season again – time flies! But this year, I’m gonna have to give out angpau instead of receiving them. Nevertheless, it’s still gonna be fun! As the Year of Goat approaches, Tiger beer brings its Chinese New Year campaign closer to the hearts of their loyal consumers through on-ground activities; like the recent one at Kepong Food Court. Consumers who purchased 3 big bottles of Tiger Beer, Guinness, Heineken or Anchor during the event were given a draw voucher to be in the running as one of the 15 winners. Rewards ranged from cash prizes to supplies of Tiger Beer, Guinness and gold plated Fu Lu Shou set that is worth up to RM 1,000 each. What food do you like to pair with your favorite beer? Clumsy Boy likes Satay but I prefer the Korean way – Beer + Fried Chicken! We were also entertained by lion dance performance. When it was just about to start, it rained sooo heavily! Really 年年有“雨”. Some people also said water represents fortune! More on-ground events will be held at various outlets in Peninsular Malaysia such as Kuala Lumpur, Penang, Johor, Melaka, Negeri Sembilan and Pahang at a pre-designated time to further reward their loyal consumers. We were also entertained by song performances and illusionist during the event. I must admit, I was very impressed by the illusionist’s performance. It was not a typical magic show. Throughout the promotional period of the “Celebration of Golden Prosperity” which is between 5th January 2015 and 28th February 2015, consumers who purchase any big bottles of Tiger Beer, Guinness, Heineken or Anchor may be in the running to win one of the 100 pure gold worth up to RM1mil or other exciting prizes such as 100,000 bottles of Tiger Radler and 800xRM388 filled angpow packets. That’s a total of RM2.2mil worth of prizes up for grabs upon answering a few questions correctly! 100 consumers who get hold of the winning bottle cap liners will be invited to the finale event which will be held in Klang Valley where they will have an opportunity to crack open a golden egg to reveal if they have won one of 10x500g or 90x10g pure gold. Usher in the Year of Goat with GAB’s award-winning range of iconic brews and look forward to a “Celebration of Golden Prosperity”. For more information on this campaign, please visit www.gab.com.my.