In true Translate fashion, we were treated to an array of live art installations as we made our way towards the main hall through the Translate art tunnel. Within the tunnel, we had the opportunity to witness first hand, talented graffiti artist, Kenji Chai, creating beautiful pieces of Tiger Translate art.
Upon exiting the tunnel, we were greeted by a massive trampoline at the Translate Jump Station where attendees can have pictures of their jumps taken against the massive Translate logo and immediately shared on social media by scanning our RFID tags.
Party goers also got temporary tattoos designed by prominent Malaysian tattoo artist, Lynda Chean of Pink Tattoos. These one of a kind, custom designs were hand drawn by Lynda especially for all attendees.
In the main hall, amazing art installations of Tiger Translate filled the hall accompanied by the best of nu disco and indie rock from local DJ trio Indiego & Co. to keep spirits high.
On the music front, the night kicked off with a performance from Mad August. This up and coming Malaysian band, consisting of talented members who’ve played with the likes of Beyond, wowed the crowd with their high octane, distortion driven modern and emo rock tunes. With energy levels running high, it was Manic Sheep’s turn to turn up the heat with their shoegaze and noise rock numbers. The duo showcased outstanding musicianship clearly obtained from their experiences touring internationally.
It’s not an easy thing to match up to a performance like that, but Hong Kong based experimental rock outfit, Chochukmo was more than capable of keeping the crowd hooked and in high spirits. Performing in Malaysia for the second time, this 5-piece band gave music enthusiasts and fans alike a lesson in live performance, once again cementing their status as passionate and energetic live performers. No stranger to the local indie scene, OJ Law was up next. Despite coming on before the headliner, this ‘student of melody’ was not fazed by the pressure from diehard, eager fans. With 3 albums to his name, it should come as no surprise as this melodically gifted artist got the crowd dancing and partying along to his brand of indie rock, soul and electronica tunes.
The time came for the thousands of music and art enthusiasts present for the highlight of the night. The band everyone had been waiting to see, Editors finally took the stage for the first time here in Malaysia. Lights dimmed and silence followed only to be broken by chants of eager fans that were anxiously waiting to see their heroes in action. The sound of their dark indie rock, layered by vocal melodies and guitar riffs kept ringing in our heads way past their performance and it wasn’t long before everyone realized why this band was nominated in the Best British Group category at the Brit Awards and at the same time declared as one of the biggest British Band of the 2000s decade.
Let’s not forget to attend to our hungry tummies. We had burgers and nachos prepared by The Bees that complements well with Tiger Beer and Tiger Radler.
I also had the opportunity to decorate the giant Tiger Beer bottles within the venue.
As it is only the beginning, Tiger Beer Malaysia is excited and anxious to bring more collaboration between art and music to the Malaysian people. To keep up to date with all things Translate, stay tuned to www.tigertranslate.com.my for news on events and happenings to come.