Mr.HeadBox Named as Southeast Asia & Australia Winner in Project Aloft Star, Amplified by MTV

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“PROJECT ALOFT STAR, AMPLIFIED BY MTV” Music Talent Discovery Competition 2017 Winner Mr.HeadBox (left) with his producer (right)

Kicking off the first finals of the Project Aloft Star, Amplified by MTV competition, cutting-edge Aloft® Hotels and global youth entertainment brand MTV crowned Mr.HeadBoxaloft as winner of the Southeast Asia and Australia cluster. Now in its fourth year, the competition identifies the hottest emerging music acts throughout three clusters spanning nine markets – Southeast Asia and Australia (Indonesia, Malaysia, Singapore, Thailand, and Australia), South Korea, and Greater China (China, Hong Kong, and Taiwan). This year also proved to be the most successful edition, with over 1500 original song entries published, and more than 1.2M online votes cast. These figures represent an increase of 3x the number of submissions, and double the votes from 2016.

Hong Kong Galleria Pop Up Store by HKTDC

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Charmaine X In Style Hong Kong by HKTDC

The mega international promotion event by the Hong Kong Trade Development Council (HKTDC), “In Style • Hong Kong” is making its debut in Kuala Lumpur from now till November.

In Style • Hong Kong

The campaign aims to engage top business professionals, leading brands and creative talent to inspire and promote Hong Kong’s vibrant lifestyle and creativity to Malaysians.



In order to enrich this campaign, HKTDC has brought a lot of initiatives to reach and benefit the Malaysian community in the Citywide Promotion of “In Style • Hong Kong”.

Jasmine and Tefal Presents “The Rice Day”

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Chef Martin Yan @ The Rice Day launch by Jasmine & Tefal

For generations, rice has been an important staple food for millions of people, especially Asians. On 10th October, the important Malaysian staple finally received the long-deserved recognition with “The Rice Day”. This is the first time rice is given its own special day of celebration and appreciation. Jasmine Food Corporation in-collaboration with Tefal jointly launches a new annual event called “The Rice Day”.