Guardian Exclusive tokidoki Travel Series

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Guardian Malaysia continues to excite and reward its customers by collaborating with the internationally recognized and iconic lifestyle brand tokidoki and launching its Guardian Exclusive tokidoki Travel Series at discounted prices from 31 October until 31 December 2019 in all Guardian stores.

Guardian Exclusive tokidoki Travel Series

DY Cho, Marketing Director, Health and Beauty, South East Asia, Guardian Health And Beauty Sdn Bhd said; “We are extremely excited to have this collaboration with tokidoki, a brand that has achieved a global cult-like following with its colorful, eye-catching, larger-than-life characters and art-form created and designed by co-founder and Chief Creative Officer Simone Legno. With this promotion, our customers can purchase these beautiful limited-edition Guardian tokidoki travel bags at more than an incredible 70% discount. As a global brand, tokidoki has collaborated with world class brands such as Karl Lagerfeld, the Guggenheim Museum, LeSportsac, Onitsuka Tiger, Marvel, Hello Kitty, Fujitsu, Levi’s, Xbox, Barbie, Canon and many others. Therefore Guardian is especially honored when Simone Legno created the art on 3 limited edition travel bags which we call the Guardian Exclusive tokidoki Travel Series. If you look carefully, you will see that the designs are incorporated with health and beauty item elements with the tokidoki characters. You can see some items, for example, like lipstick and nail polish which you can buy at Guardian and you will also see an Orange Store included which represents Guardian stores.”

“We believe that this Guardian Exclusive tokidoki Travel Series will be a hit with our customers because travel is a key part of our modern lifestyle. Our customers’ value experiences that money can’t buy, and travel is one of the best ways to get these experiences. Hence the boom we are seeing in the travel industry currently and what better timing to have this promotion with the year-end Christmas and New Year holidays coming up,” Cho added.

Christine Chew, Channel Head from Nutox, Vean Fong, Key Account Manager from Nutox, Steph Teoh, Customer Development Manager from Dove, Hiap Yi San, Senior Key Account Executive from Ensure Gold, Siew Yann Lin, Key Account Manager from Pantene, Jaynie Lai, Group Customer Development Manager from Blackmores, and DY Cho, Marketing Director, Health and Beauty, South East Asia, Guardian Health And Beauty Sdn Bhd striking a photo with tokidoki dancers and the Guardian Exclusive tokidoki Travel Series at the launch event

Christine Chew, Channel Head from Nutox, Vean Fong, Key Account Manager from Nutox, Steph Teoh, Customer Development Manager from Dove, Hiap Yi San, Senior Key Account Executive from Ensure Gold, Siew Yann Lin, Key Account Manager from Pantene, Jaynie Lai, Group Customer Development Manager from Blackmores, and DY Cho, Marketing Director, Health and Beauty, South East Asia, Guardian Health And Beauty Sdn Bhd striking a photo with tokidoki dancers and the Guardian Exclusive tokidoki Travel Series at the launch event

In a special video recorded for this launch, Simone Legno said he was proud to have collaborated with Guardian Malaysia, Malaysia’s leading pharmacy, health and beauty retail chain on this impactful initiative and hoped that these travel bags will inspire a whole new tribe of tokidoki travelers.

Simone said: “Traveling to me is a very important part of the modern lifestyle. To me traveling inspires me and opens my mind to different cultures and people of the world and gets my creativity going. tokidoki and traveling are synonymous with each other. tokidoki which means ‘sometimes’ in Japanese, signifies waiting for that moment that can change one’s destiny, that can happen in one’s life by chance or by meeting a new person. And traveling can allow that moment to happen.”

The Guardian Exclusive tokidoki Travel Series contains a Tote Bag, Backpack and a 20 inch Luggage. They are available at a discounted price of;

  • Tote Bag RM80 (Purchase with purchase) RSP: RM280

    Guardian tokidoki Tote Bag

    Guardian tokidoki Tote Bag


  • Backpack RM100 (Purchase with purchase) RSP: RM440

    Guardian tokidoki Backpack

    Guardian tokidoki Backpack


  • Luggage RM170 (Purchase with purchase) RSP: RM600

    Guardian tokidoki Luggage

    Guardian tokidoki Luggage

RSP = Regular Selling Price

To qualify to buy these travel bags at these discounted prices, Guardian customers only need to spend RM30 and above with participating brands in a single receipt or RM50 and above without participating brands in a single receipt. As the Guardian Exclusive tokidoki Travel Series are limited-edition, purchases are on a first-come, first-served basis.

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