The millions of shoppers has been supporting Guardian Malaysia can now start to vote, once again, for their favorite health and beauty brands in Guardian Most Voted Brands (MVB) Award. Not only that, they will also be rewarded with a chance to win attractive prizes!
Guardian Most Voted Brands (MVB) Award
Launched 18 years ago, this annual brand appreciation season will commence from 19th April til 14th May. This year, more than 150 brands will vie for 64 categories of coveted awards. When Guardian Malaysia conceptualized the award in the year 2000, their objective was to connect their shoppers to all their business partners and brand owners, by having them vote for their favorite brand. Called the Guardian Malaysia Most Voted Brands (MVB) Award, this year’s voting format is designed to gain an insight into the evolving needs of consumer, their fast-paced lifestyles and purchasing trends! Reflecting the digital lifestyle of majority of today’s consumers, the voting process will continue to be conducted entirely in digital format. This means, all voting will be done online. Very environmental friendly indeed! Through this award, both Guardian and brand owners can better understand brand preference behavior, as well as give an insight into demographics and segmentation of shoppers. Ms. Shirley Ham, Senior Manager, Digital Marketing (E-Commerce) of Guardian Malaysia said: “We view this annual award as our way of contributing to the brand owners’ relationship building with our customers. It also gives the brand owners an unbiased valuation, as the votes are from our customers, those who actually buy and use their products. Now, 18 years later, this need to remain constantly connected to our customers and better understand their needs are more important than ever,” she added. For the customers, 68 prizes totaling of RM40,000 worth in travel vouchers and Guardian vouchers are up for grabs! The voting involves a simple three-step process. Spend, vote and submit valid receipt code. The prizes are as follows:
1 grand prize of RM10,000 travel voucher and RM2,000 in Guardian vouchers
2 first prizes of RM5,000 travel voucher and RM500 in Guardian vouchers
5 second prizes of Guardian vouchers worth RM1,000
60 consolation prizes of Guardian vouchers worth RM200
All you need to do is spend at least RM10 at Guardian physical store or online store. Then, log on to https://mvb.guardian.com.my to cast your votes! The contest is open to everyone aged 18 and above. Remember to keep the original Guardian receipt as proof of purchase.