RB (formerly called Reckitt Benckiser), world’s leading consumer health and hygiene company, has launched a nationwide campaign to prevent children under 5 dying from diarrhea – “Save a Child Every Minute”. With a global vision to improve the health and hygiene behaviour of more than 200 million people by 2020, RB has partnered with Save the Children to address the challenge arising primarily from lack of hygiene practices and sanitation facilities. As a part of this campaign, RM 1 from every RM 20 sale of Dettol and Harpic products between August and September 2014 will go to the global partner Save the Children for diarrhea prevention programs. Through similar initiatives during the year across other South East Asian countries – India, Malaysia, Singapore, Indonesia, Thailand, Bangladesh and Sri Lanka, RB aims to raise a sum of GBP 280,800.
RB has partnered with Save the Children since 2003 and raised over £15 million (~ RM77.9 million) and supported 2.5 million people including 1.5 million children on a range of programmes around the world. In 2013, the partnership ‘Healthier kids, Happier homes’ was re-launched with a goal to dramatically reduce the number of children dying from diarrhea by 2020 and RB has made an initial investment of £23.5 million (~ RM121 million) until 2015. With a strong focus on technology and innovation, RB has also committed to deliver product solutions that will help stop children dying from diarrhea.
RB’s purpose is to give people innovative solutions for healthier lives and happier homes. They achieve this not just through their innovative products, but through the innovative partnerships which help them in creating awareness around health and hygiene. They firmly believe that their partnership with Save the Children is a testimony to their commitment to make a difference and help save lives of many innocent children under the age of 5 dying from diarrhea.
Starting August, they aim to raise RM 50,000 by donating 5% of the proceeds from the sale of Dettol and Harpic products sold between 1st August 2014 and 30th September 2014.
To know more about their partnership with Save the Children, please visit – https://www.rb.com/responsibility/