An entrepreneurial venture by four students of Taylor’s University, BeLushley works with underserved communities to produce lip balms in order to invoke social change and it was conceived through the Challenge for Change competition by Digi Telecommunications in 2011.
To ensure a greater impact on the society, women from Kakakhood, an informal community in Sitiawan, Perak is also involved in this project. Single mothers in this community have positively obliged to offer their services in the creation of this product to generate some side income while at the same time having the flexibility to be with their children.
|Mums get to work together with their children and foster a better relationship too|
To produce an all-natural product from local raw materials, they have sourced produced beeswax from the Orang Asli community of Cameron Highlands. Besides that, they are also using Soya Bean Oil and Essential Oil as their ingredient.
Offering 2 flavours of lip balm at the moment (Orange Zest and Mint Sprig), it replenishes the moisture lost from air conditioning NATURALLY, glides easily and doesn’t have a strong smell. The good news is, it’s also suitable for men as it is not overly glossy.
|Orange Zest and Mint Sprig|
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