Pause for a Blue Christmas with Kronenbourg 1664 Blanc

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Kronenbourg 1664 Pause for a Blue Christmas

The most wonderful time of the year is finally here because it’s Christmas! In conjunction with this, Kronenbourg 1664 Blanc is turning the year-end celebrations up a notch the French way by launching its ‘Pause for a Blue Christmas’ campaign, encouraging Malaysians to hit the pause button and enjoy the little precious moments this festive season.

Magnificent blue Christmas tree made entirely out of Kronenbourg 1664 Blanc blue bottles
Magnificent blue Christmas tree made entirely out of Kronenbourg 1664 Blanc blue bottles

3890Tigers Campaign Inspired Thousands to Stand Against Illegal Tiger Trade

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Group shot of all artists with the management team from Tiger Beer during 3890Tigers campaign finale on Global Tiger Day

Exactly a month ago, Tiger Beer began to encourage its fans to uncage their creativity and join hands in taking a stand against illegal tiger trade via the global 3890Tigers campaign in collaboration with World Wide Fund for Nature (WWF). The brewer had removed the iconic tiger on the logo across all its packaging for this campaign and posed a rhetorical question, ‘Can you imagine a world without tigers?’ Fans instantaneously jumped at the opportunity to show their support to raise awareness on the consequences of the illegal tiger trade.