Malaysia’s first truly customization digital mobile service, Yoodo held their first ever Yoodo community meet-up day as the brand nears its one-year anniversary.
First Yoodo Community Meet-Up Day
Owned and operated by Celcom Axiata Berhad, this was an opportunity to celebrate and thank their Yoodo subscribers (Yoodoers) for their tremendous support and engagement over the past year.
Ever since the launch in January 2018, Yoodo’s online community achieved close to 200,000 users visiting the platform and received 2 million community post views.
The idea behind the online community is to encourage and allow customers to share their experiences of Yoodo and provide support to other customers. It is a place where they can share their feedback, thoughts and tips on the service. When a customer posts a question to the community, they will most likely receive a reply in less than half an hour from another customer instead of a Yoodo representative, thanks to the power of Yoodo community.
To reward them, there are incentives for Yoodoers to be more engaging and active in the community. Every month, the brand offers rewards in terms of credit and exclusive Yoodo merchandises such as umbrella, shirts, car stickers and others for top engagement.
Aside from a resource centre for potential customers, the online community also holds valuable information and insights on consumer behavior and demands. These days, customers are rewriting the rules of customer engagement, demanding to be heard and wanting to be involved with the brand. For example, Yoodo launched their Roam Like Home Plus plan to an additional 41 countries after crowdsourcing their customers to test the roaming feature for them. Their customers were more than willing to provide them valuable feedback. This greatly helped them to fine tune the product feature. As a customer centric brand, they have also brought back or continued promotions due to popular demand such as their initially planned one off RM20 for 20GB plan which has now been extended until end of the year.
As part of Yoodo’s Community Day, Yoodoers were treated to games, prizes from a lucky draw, exclusive announcements on what is in store for next year and lastly, a movie. A customized limited edition SuperUser shirt and RM100 worth of credit was given to 10 SuperUsers acknowledging their contribution in keeping the community thriving. The brand also gave out prizes to loyal subscribers according to 3 categories – Longest Active SuperUser, Most Active SuperUser and Most Promising New SuperUser. Winner of the Longest Active SuperActive category was Bruce Lim (an active user since March 2018) received a Huawei P20 while 3 winners from the most active SuperUser category (with almost 1000 replies in the community) were gifted a Huawei Y7 Prime each. Most Promising New SuperUser, Wong Meng Jian received a Samsung Galaxy J1.
More Announcements at Yoodo Community Day
- Yoodo launched Roam Like Home Plus. The plan is unique whereby it allows users to utilize their local plan when they are traveling out of Malaysia for either RM10 or RM20 for 24 hours, depending on the country they are roaming to. Roam Like Home and Roam Like Home Plus now covers 53 countries.
- Online Banking will be available for Yoodo by the end of December 2018. This is in addition to the current payment channels of credit or debit card and PayPal.
- Based on feedback from the online community, Yoodo plans to implement data sharing in 2019. Users will be able to decide the amount data that is to be shared with others.
- Another feature Yoodo plans to implement next year is the Flexi Booster. On this feature, if a user purchases a booster closer to their expiry date, the booster becomes a lot cheaper.