Kirin Ichiban, Japan’s No.1 100% Malt beer
with more than 100 years of history was launched during a Japanese-themed Cultural Festival hosted by Guinness Anchor Berhad (GAB), Malaysia’s leading brewer.
|Kirin Ichiban, Japan’s No.1 100% Malt beer|
The event which featured Yosakoi dances and Yatai stands celebrates the addition of Kirin Ichiban into GAB’s iconic portfolio was officiated by Japan’s Ambassador to Malaysia; His Excellency Makio Miyagawa. The festival venue was recreated to look like a Japanese food street. We were served with Japanese food to complement the unique flavours of Kirin Ichiban.
|Japanese-themed Cultural Festival|
|Traditional Japanese Yosakoi dancers|
|A dance performance inspired by the quick, swift movements of Japan’s Shinobi|
Kirin Ichiban, a beer developed by Kirin Brewery, uses 100% Malt and an innovative “First Press” brewing method or ‘Ichiban Shibori’ as it is known in Japan. With such a process, it means only the finest ingredients are included – the purest malt, and only extracts from the first strain are used in the brewing process. What results is a premium beer that is crisp, rich in flavour yet leaves little aftertaste because Kirin Ichiban is known as beer at its purest.
|Emcee of the night, Shermaine Poo|
|Funny photo discovered – Clever Munkey!|
|Bruce Dallas (Marketing Director of GAB), Hans Essaadi (Managing Director of GAB),|
Hiroshi Matsuura (Deputy Chief of Mission of the Embassy of Japan),
Tatsuo Hayashi (Deputy General Manager of Kirin Brewery Company, Japan) and
Thum Chee Yuen (Sales Director of GAB) marked the arrival of Kirin Ichiban
Kirin is a mythical creature that is half dragon, half deer with a tail of an ox, a symbol of wellbeing that symbolises happiness. Hence, The Kirin was the perfect choice to represent the personality of KIRIN ICHIBAN.
Kirin Ichiban is already available in more than 40 countries and thanks to GAB, this super-premium beer is now available in Malaysia. As a girl myself, I appreciate that Kirin Ichiban left little aftertaste as I normally dislike the bitter aftertaste that beer gave me.
|Enjoying my Kirin beer! =)|
|Great to share with friend, Choulyin!|
Kirin Ichiban is GAB’s first Japanese product in its portfolio and it is the company’s first new brand in five years. With its addition, GAB plans to increase the distribution network of the 100% Malt, First Press beer giving consumers greater accessibility to the product. The company will also be bringing world class innovative engagements for consumers to experience and enjoy Kirin Ichiban.