French’s No. 1 premium wheat beer, 1664 Blanc inspires beer lovers to share good taste in its Bon Appetit-lah campaign where France meets Malaysia in a twist of gastronomy. Starting June onwards, 1664 Blanc will unveil 5 unique French-Malaysian fusion recipes curated by French Chef Nathalie of Nathalie Gourmet Studio, and Malaysian Chef Isadora Chai of Bistro à Table for consumers to cook and try at home during the full movement control order (FMCO). To elevate beer lovers’ gastronomic experiences, the Bon Appetit-lah consumer promotion for 1664 Blanc purchases offers chances to win exclusive 1664 Blanc merchandise, Le Creuset cookware, luxury island vacations post-MCO and more!
The most wonderful time of the year is finally here because it’s Christmas! In conjunction with this, Kronenbourg 1664 Blanc is turning the year-end celebrations up a notch the French way by launching its ‘Pause for a Blue Christmas’ campaign, encouraging Malaysians to hit the pause button and enjoy the little precious moments this festive season.