1664 Blanc Presents ‘Bon Appetit-lah’ Gastronomy Campaign

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1664 Blanc bridges French and Malaysian cuisine in Bon Appetit-lah campaign

French’s No. 1 premium wheat beer, 1664 Blanc inspires beer lovers to share good taste in its Bon Appetit-lah campaign where France meets Malaysia in a twist of gastronomy. Starting June onwards, 1664 Blanc will unveil 5 unique French-Malaysian fusion recipes curated by French Chef Nathalie of Nathalie Gourmet Studio, and Malaysian Chef Isadora Chai of Bistro à Table for consumers to cook and try at home during the full movement control order (FMCO). To elevate beer lovers’ gastronomic experiences, the Bon Appetit-lah consumer promotion for 1664 Blanc purchases offers chances to win exclusive 1664 Blanc merchandise, Le Creuset cookware, luxury island vacations post-MCO and more!

Pause for a Blue Christmas with Kronenbourg 1664 Blanc

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Kronenbourg 1664 Pause for a Blue Christmas

The most wonderful time of the year is finally here because it’s Christmas! In conjunction with this, Kronenbourg 1664 Blanc is turning the year-end celebrations up a notch the French way by launching its ‘Pause for a Blue Christmas’ campaign, encouraging Malaysians to hit the pause button and enjoy the little precious moments this festive season.

Magnificent blue Christmas tree made entirely out of Kronenbourg 1664 Blanc blue bottles
Magnificent blue Christmas tree made entirely out of Kronenbourg 1664 Blanc blue bottles