Fashion Timepiece

Alexander Shorokhoff 20th Anniversary Exclusive Media Event

Posted on by Charmaine Pua
IMAG2657 - Alexander Shorokhoff 20th Anniversary Exclusive Media Event
Alexander Shorokhoff poses with his collections
Alexander Shorokhoff poses with his collections

Alexander Shorokhoff 20th Anniversary Exclusive Media Event

It has been close to 20 years since Alexander Shorokhoff was chosen among a group of young talented Russians by Michail Gorbatchov to study the free market inklings of Frankfurt and industrial Germany. In 2003, the self-styled watchmaker cemented his status in the field of horology by delivering his first namesake timepiece that pays homage to Russian composer, Peter Tchaikovsky.

Alexander Shorokhoff: Neo Tolstoi
Alexander Shorokhoff: Neo Tolstoi
 
Alexander Shorokhoff: Avant Garde collection
Alexander Shorokhoff: Avant Garde collection

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Alexander Shorokhoff: Gambler watch collection
Alexander Shorokhoff: Gambler watch collection
 
Alexander Shorokhoff: Alexander Pushkin collection
Alexander Shorokhoff: Alexander Pushkin collection
 
Alexander Shorokhoff: New Planet collection that is scheduled to be out soon
Alexander Shorokhoff: New Planet collection that is scheduled to be out soon

On 13 December 2012, Alexander Shorokhoff has flew all the way from Alzenau, Frankfurt to Kuala Lumpur for his 20th anniversary exhibition. Meeting Alexander Shorokhoff in person at the cozy Italian restaurant, Sassorosso was truly an honour. The humble watchmaker has presented a teaser video of the brand’s heritage and shared some insights of its craftsmanship, innovations and design processes.

Mr. Soemantri, Executive Director of Red Army Watches looks forward to a continued collaboration that has been mutually rewarding
Mr. Soemantri, Executive Director of Red Army Watches looks forward to a continued collaboration that has been mutually rewarding
 
Alexander Shorokhoff takes great pride in the quality and consistency of their timepieces, the key elements to their success
Alexander Shorokhoff takes great pride in the quality and consistency of their timepieces, the key elements to their success
 
L-R: Xavier Mah, Alexander Shorokhoff, Mr. Soemantri
L-R: Xavier Mah, Alexander Shorokhoff, Mr. Soemantri
 
Mr. and Mrs. Shorokhoff, the lovely couple
Mr. and Mrs. Shorokhoff, the lovely couple

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Yours truly, Alexander Shorokhoff and Joanna
Yours truly, Alexander Shorokhoff and Joanna
 
Yours truly and Joanna, both in red!
Yours truly and Joanna, both in red!

In the meantime, we were in for a treat, as Red Army Watches gifted each guest with a handmade leather pouch by the J. Myers Company! 🙂 For more information and updates on their ‘Handcrafted Obsessions‘, join Red Army Watches Malaysia Facebook page.

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20 Comments

  1. Jennifer FurFer says:

    Red outfits! hou hong ah ah ping~~~~~~~~~

    Reply
    1. Charmaine Pua says:

      Haha hong dong dong right? :p

      Reply
  2. Camy Lau says:

    gosh the watches! so beautifuL! and loving ur red dress 😀

    Reply
    1. Charmaine Pua says:

      Thanks babe! I'm flattered ^_^

      Reply
  3. The Yum List says:

    Nice red dresses 🙂

    Reply
    1. Charmaine Pua says:

      Thanks and Happy New Year!

      Reply
  4. Simple Person says:

    nice watches…
    sure it cost a lot..

    Reply
    1. Charmaine Pua says:

      Haha very sophisticated right?
      Actually not that expensive, price starts from RM 2k+ 🙂

      Reply
  5. Smitten ByFood says:

    merry xmas!!! you look great in that red dress! =D

    Reply
    1. Charmaine Pua says:

      Thanks darling! Finally you're back!

      Reply
  6. Shirley Tay says:

    Hi Charmaine, may your Christmas sparkle with moments of love, laughter & goodwill, & may the year ahead be full of contentment & joy.
    Merry Christmas from Shirley's Luxury Haven. xoxo

    Reply
    1. Charmaine Pua says:

      Thanks Shirley!
      Wish you all the best in 2013 too! <3

      Reply
  7. with love says:

    wow..u look great in red and yes, you are really tall 🙂
    and no wonder wen i saw u at the hsewarming the other day i was like,hey tis girl look so familiar..now i know…:) 🙂

    its good to meet u in person.

    Reply
    1. Charmaine Pua says:

      Hehe thanks for dropping by! 😀

      Reply
  8. suituapui says:

    Wow! Branded stuff! No mention of the prices?

    Reply
    1. Charmaine Pua says:

      Haha price starts from RM 2k+, don't worry it's affordable 🙂

      Reply
  9. Cindy Tong says:

    u are ready for CNY d…So red..

    Reply
    1. Charmaine Pua says:

      LOL yeah got CNY feel!

      Reply
  10. Xue Ren says:

    OMGee! the watches are so nice!!! i want one too! =D

    Reply
    1. Charmaine Pua says:

      Haha so do I!! :p

      Reply

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