Alexander Shorokhoff 20th Anniversary Exclusive Media Event

Alexander Shorokoff poses with his collections

It has been close to 20 years since Alexander Shorokoff was chosen among a group of young talented Russians by Michail Gorbatchov to study the free market inklings of Frankfurt and industrial Germany. In 2003, the self-styled watchmaker cemented his status in the field of horology by delivering his first namesake timepiece that pays homage to Russian composer, Peter Tchaikovsky.

Alexander Shorokoff: Neo Tolstoi

Alexander Shorokoff: Avant Garde collection

Alexander Shorokoff: Gambler watch collection

Alexander Shorokoff: Alexander Pushkin collection

Alexander Shorokoff: New Planet collection that is scheduled to be out soon

On 13 December 2012, Alexander Shorokoff has flew all the way from Alzenau, Frankfurt to Kuala Lumpur for his 20th anniversary exhibition. Meeting Alexander Shorokoff in person at the cozy Italian restaurant, Sassorosso was truly an honour. The humble watchmaker has presented a teaser video of the brand’s heritage and shared some insights of its craftsmanship, innovations and design processes.

Mr. Soemantri, Executive Director of Red Army Watches looks forward to a continued collaboration that has been mutually rewarding

Alexander Shorokoff takes great pride in the quality and consistency of their timepieces, the key elements to their success

Mr. and Mrs. Shorokoff, the lovely couple

Yours truly, Alexander Shorokoff and Joanna

Yours truly and Joanna, both in red!

In the meantime, we were in for a treat, as Red Army Watches gifted each guest with a handmade leather pouch by the J. Myers Company! 🙂 For more information and updates on their ‘Handcrafted Obsessions‘, join Red Army Watches Malaysia Facebook page here.