Alexander Shorokhoff 20th Anniversary Exclusive Media Event
It has been close to 20 years since Alexander Shorokhoff was chosen among a group of young talented Russians by Michail Gorbatchov to study the free market inklings of Frankfurt and industrial Germany. In 2003, the self-styled watchmaker cemented his status in the field of horology by delivering his first namesake timepiece that pays homage to Russian composer, Peter Tchaikovsky.
On 13 December 2012, Alexander Shorokhoff has flew all the way from Alzenau, Frankfurt to Kuala Lumpur for his 20th anniversary exhibition. Meeting Alexander Shorokhoff in person at the cozy Italian restaurant, Sassorosso was truly an honour. The humble watchmaker has presented a teaser video of the brand’s heritage and shared some insights of its craftsmanship, innovations and design processes.