Tag: Tiger Beer

Overflow with Prosperity this Chinese New Year with Tiger Beer

1 February 2018
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This Chinese New Year, start the year “full” by stocking up on supplies as it symbolizes a year filled with good vibes, fortune and prosperity. The way we start the year will set the tone for the rest of the year – this is what the Chinese believed. Like every year, Heineken Malaysia Berhad offers its loyal consumers a great year that overflows with prosperity as Tiger Beer unveiled its Chinese New Year campaign packed full of opportunities to win.

3890Tigers Campaign Inspired Thousands to Stand Against Illegal Tiger Trade

2 August 2017
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Exactly a month ago, Tiger Beer began to encourage its fans to uncage their creativity and join hands in taking a stand against illegal tiger trade via the global 3890Tigers campaign in collaboration with World Wide Fund for Nature (WWF). The brewer had removed the iconic tiger on the logo across all its packaging for this campaign and posed a rhetorical question, ‘Can you imagine a world without tigers?’ Fans instantaneously jumped at the opportunity to show their support to raise awareness on the consequences of the illegal tiger trade.