Nothing says Good Morning or Welcome like an aromatic cup of coffee. It brings friends and families together, it is present at business meetings and a constant companion when one wants a quiet moment time out alone. It is no wonder that cafés are today’s social venues. Bolstered by the emerging popularity of specialist coffee shops worldwide, consumers are increasing looking for operators to sell social experiences as much as they do coffee or baked goods. While most global markets have an existing long-standing café-based tradition, modern trends are driving the category’s evolution worldwide. Specialist coffee shops are today forming new social traditions and changing the way the world drinks. This growth is mirrored by a significant increase in the number of cafés in Malaysia, especially in Kuala Lumpur and other major towns in Malaysia.
Cafe Malaysia 2017
Cafe Malaysia 2017 is the third edition of the highly successful Cafe Malaysia series first launched in 2015. The official opening was graced by Guest-Of-Honour, Yang Berhormat Dato’ Seri Mohamed Nazri bin Abdul Aziz, Minister of Tourism and Culture Malaysia.
L-R: Mr Steven Tan, General Manager, CEMS Conference & Exhibition (Malaysia) Sdn Bhd, Mr Digvijay Sharma, General Manager – Brands, Kerry Ingredients (Thailand) Ltd, YB Dato’ Seri Mohamed Nazri bin Abdul Aziz, Minister of Tourism and Culture, Ministry of Tourism and Culture Malaysia, Ms Yip Leong Sum, President, Malaysia Specialty Coffee Association and Mr Edward Liu, PBM, Group Managing Director, Conference & Exhibition Management Services
Ms Yip Leong Sum, President of Malaysia Specialty Coffee Association