Launch: Max Factor in Malaysia and #UnlockingRealWomen Campaign

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One of the most notable icons in the cosmetic industry – Max Factor is now available in Malaysia. , The brand celebrated its launch with The Max Factor Beauty House pop up, and unveiled its official brand ambassador Lisa Surihani at one of the finest heritage building – Lot 10, Jalan Tangsi (Kuala Lumpur Tourism Bureau). Some 150 guests were invited to the launch party for an uplifting and inspiring evening of #UnlockingRealWomen.

Max Factor in Malaysia

The arrival of Max Factor in Malaysia has been highly anticipated after its incredible success in the rest of Asia. As a pioneer in the beauty industry, the brand has always played an important role in uplifting women to embrace their identity through self-expression.

Max Factor Unlocking Real Women

Max Factor Unlocking Real Women

In conjunction with the launch, Max Factor also revealed the #UnlockingRealWomen campaign — a collaboration with an incredible group of influential women such as Kavitha Sidhu, Ling Oo, Raja Nadia Sabrina and Max Factor Malaysia’s newly appointed ambassador, Lisa Surihani.

Color Elixir Velvet Matte Lipstick Shades

Color Elixir Velvet Matte Lipstick Shades

 
Color Elixir Velvet Matte Lipstick Swatches (Upper Row)

Color Elixir Velvet Matte Lipstick Swatches (Upper Row)

 
Color Elixir Velvet Matte Lipstick Swatches (Bottom Row)

Color Elixir Velvet Matte Lipstick Swatches (Bottom Row)

“Lisa’s personality showcases a connection to the brand that will bring a new spark of inspiration and help translate our newly repositioned brand vision. Her life story also relates closely to the #UnlockingRealWomen campaign, which makes this partnership all the more meaningful. We are thrilled to have her on board”, said Pink Fong, Marketing Director at Coty Malaysia.

Women are incredibly powerful in their own right but are often held to higher standards; expected to juggle multiple roles, excel at them all and be perfect throughout — all the while putting everything else before them. #UnlockingRealWomen seeks to explore the multiple roles that women have in family, society and industry and celebrates their strengths, unique abilities and unlimited potential. Ultimately, the campaign is all about celebrating women and their powerful life experiences, and a reminder that beauty goes beyond gender roles.

Max Factor Beauty House

Max Factor Beauty House

Lisa, Kavitha, Raja Nadia and Ling are the epitome of women who, despite their success, have been defined by societal roles and expectation as a public figure, mother and wife. They each have had their own aspirations growing up but due to their responsibilities and family commitments, have had to put their ambitions aside.

Max Factor Beauty House - Her Patio

Max Factor Beauty House – Her Patio

 
The Friendship Garden @ Her Patio

The Friendship Garden @ Her Patio

Lisa has had a successful career in the entertainment industry since young but has always wanted to be a dancer; Raja Nadia is a successful blogger and founder of her own fashion label but behind her busy lifestyle, she aspires to live a better, healthier life; Kavita’s career took off with her first Milo commercial at 15 years old before going to Paris to pursue a modelling career but dreams of becoming a singer; while jewelry designer and gemologist Ling worked hard every single day of her life to start her own jewelry line but longs to start a family and become the ultimate homemaker. Watch the 4 women who live their lives in the public eye unlock their dreams and aspirations to those closest to them here.

The Virtuous Room

The Virtuous Room

Where to Buy Max Factor in Malaysia

Max Factor is partnering exclusively with Watsons in bringing the brand’s legacy and makeup artistry to Malaysia and is available in selected Watsons outlet and online stores nationwide.

The Passion Room

The Passion Room

The Max Factor Beauty House

Max Factor Beauty House - The Dream Room

Max Factor Beauty House – The Dream Room

In celebration of the #UnlockingRealWomen campaign, the brand pays tribute to women everywhere with The Max Factor Beauty House at Lot 10, Jalan Tangsi, 50480 Kuala Lumpur (Kuala Lumpur Tourism Bureau) on 11th October. It is a homage to their unique strengths, identities and aspirations through 7 different rooms — Her Patio; Her Living Room; Her Dining Room; Her Bathroom: The Virtuous Room; Her Bedroom; Her Powder Room and Her Gallery Room — each adorned with symbols of inspiration and empowerment.

The Sacred Room

The Sacred Room

While women want to be acknowledged beyond their gender roles, they still value what is important to them such as family, friends, career and personal growth. Representing the everyday woman and their powerful journeys, The Max Factor Beauty House encompasses these elements in their lives and celebrates their deepest hopes and dreams.