Tiger Beer Uncage Street Food Festival

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Tiger Beer, Malaysia’s No. 1 Beer, kickstarted its Uncage campaign with the launch of its brand film featuring three Malaysian uncaged heroes. Im Cheah, Herukh Jethwani and Jun Chan shared their experiences of challenging street food conventions and how they overcame their fear to follow their dreams. Thank you, Tiger Beer for the chance to meet the inspiring Malaysian chefs and a sneak peek of what these uncaged heroes have in store for the upcoming Uncage Street Food Festival on 1st and 2nd December 2018.

Tiger Beer Uncage Street Food Festival

Tiger Beer Uncage Street Food Festival

Tiger Beer Uncage Street Food Festival

Jiri Rakosnik, Marketing Director of HEINEKEN Malaysia

Jiri Rakosnik, Marketing Director of HEINEKEN Malaysia

We were treated to specially curated one-of-a-kind local delicacies over a couple of ice-cold Tiger beers at the exclusive preview while listening to how these uncaged heroes challenged street food conventions.

(2nd from L-R) Tiger Uncage Street Food Heroes Herukh Jethwani, Jun Chan and Im Cheah, with Jiri Rakosnik, Marketing Director of HEINEKEN Malaysia and Pearly Lim, Marketing Manager of Tiger Beer, at Tiger Beer Uncage Street Food Festival

(2nd from L-R) Tiger Uncage Street Food Heroes Herukh Jethwani, Jun Chan and Im Cheah, with Jiri Rakosnik, Marketing Director of HEINEKEN Malaysia and Pearly Lim, Marketing Manager of Tiger Beer, at Tiger Beer Uncage Street Food Festival

Im Cheah of Bacon It, Herukh Jethwani of Meat The Porkers and Jun Chan of Bowls of Steel prepared two exclusive dishes each for the event and shared their experiences on how they overcame societal pressures to pursue their dreams and find their tiger within.

Let's start feasting at Tiger Uncage Street Food Festival

Let’s start feasting at Tiger Uncage Street Food Festival

Tiger Beer Uncage Street Food Festival Preview Menu

Im Cheah

  • Pork bacon and sambal ikan bilis popcorn

    Pork bacon and sambal ikan bilis popcorn

    Pork bacon and sambal ikan bilis popcorn

  • Pork bacon and gula Melaka (palm sugar) popcorn
  • ‘Going Bananas Over Bacon’: Pork bacon ice cream and pisang goreng (banana fritters) topped with sticky-sweet rum gula Melaka caramel

    Going Bananas Over Bacon

    Going Bananas Over Bacon

Jun Chan

  • Ramen burger with Tiger Beer and cheddar sauce

    Ramen burger with Tiger Beer and cheddar sauce

    Ramen burger with Tiger Beer and cheddar sauce

  • ‘Main Bola’: Eggplant belacan sofrito, minced brisket meatball, sweet potato gravy, kampong egg and salted egg crumble

    Main Bola

    Main Bola

Herukh Jethwani

  • Siew Yoke Briyani: Roast pork dum briyani topped with crispy fried onions, coriander and crispy pork cracklings

    Siew Yoke Briyani

    Siew Yoke Briyani

  • Mini Tandoori Pork Ribs Tacos: Sautéed in crispy prawn chili, garlic and curry leaves dish

    Mini Tandoori Pork Ribs Tacos

    Mini Tandoori Pork Ribs Tacos

Foodies will be able to enjoy the signature dishes above alongside a variety of street food delicacies by other local vendors such as myBurgerLab, The Porki Society, Ticklish Ribs & ‘Wiches, Pho King and Makirito, on 1st and 2nd December at The Gasket Alley, PJ from 5pm onwards.

Charmaine X Tiger Beer Uncage Street Food Festival / Direct translation: Tiger brand beer

Charmaine X Tiger Beer Uncage Street Food Festival
Direct translation: Tiger brand beer

“Food plays such an important role in our everyday lives as Malaysians, especially street food. As the Uncage platform is about uncaging your passion, we wanted to share with Tiger Beer fans not only the stories of our heroes, but their creations. These innovative dishes are the end product of challenging culinary conventions of street food and following their dreams, and we hope that this will inspire Malaysians to awaken their courage through our platform,” said Pearly Lim, Marketing Manager of Tiger Beer Malaysia.

tallpiscesgirl taking photos of the unconventional street food dishes at Tiger Uncage Street Food Media Preview

tallpiscesgirl taking photos of the unconventional street food dishes at Tiger Uncage Street Food Media Preview

Through its Uncage campaign, the local brewer is addressing an important question, that is, ‘why are Malaysians so afraid to follow their dreams?’ With this at the core of the campaign, Tiger Beer hopes to inspire fans to follow their dreams, even if that means defying societal expectations. If you’re courageous and wish to join in the fun, you can do the online ‘Find Your Tiger’ quiz to discover which of the 6 tiger personalities you fit at https://bit.ly/2pL43Ug to get their personalised gift, which can be redeemed at the upcoming Tiger Beer Uncage Street Food Festival.

Tiger Beer fans and foodies alike who want to be part of this Uncage campaign can visit www.facebook.com/tigerbeermy or www.tigerbeer.com.my for more delicious updates on the upcoming Tiger Beer Uncage Street Food Festival.