Overflow with Prosperity this Chinese New Year with Tiger Beer

1 February 2018
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This Chinese New Year, start the year “full” by stocking up on supplies as it symbolizes a year filled with good vibes, fortune and prosperity. The way we start the year will set the tone for the rest of the year – this is what the Chinese believed. Like every year, Heineken Malaysia Berhad offers its loyal consumers a great year that overflows with prosperity as Tiger Beer unveiled its Chinese New Year campaign packed full of opportunities to win.

Tiger Beer Chinese New Year Campaign 2018

Lion Dance Performance

Lion Dance Performance



The grand launch event was attended by HEINEKEN Malaysia’s management team, trade partners and members of the media. The event was graced by a stunning lion dance performance to bring out the festive feeling. While the God of Prosperity engaged with the crowd by giving away Mandarin oranges and fortune cookies, we had the opportunity to participate in a Yee Sang tossing ceremony, gleefully wishing for a bountiful year ahead that will overflow with prosperity and togetherness. We were then treated to a delightful dinner while being entertained by May Mow, a local singer, who invoked our joyful spirits.

Tiger Beer Chinese New Year Campaign Launch

Speaking at the event, Hans Essaadi, Managing Director of HEINEKEN Malaysia said, “This festive season, HEINEKEN Malaysia wants to gift its loyal consumers a memorable Chinese New Year experience. As this is a time when families and friends gather for reunion, we want to ensure that their celebrations will overflow with prosperity and togetherness. Hence, our campaign this year is packed with full of opportunities for our loyal consumers to win with the range of brews in our portfolio.”

Hans Essaadi, Managing Director of HEINEKEN Malaysia

Hans Essaadi, Managing Director of HEINEKEN Malaysia

During this delightful season, consumers who fill their glasses with Tiger Beer and other HEINEKEN Malaysia products at participating coffee shops, food courts and Chinese restaurants, can instantly redeem a pack of limited-edition Tiger Beer playing cards plus, the opportunity to take home prizes such as cash angpaus worth RM99 or cans of Apple Fox Cider.

L-R: Jiri Rakosnik (Marketing Director), Hans Essaadi (Managing Director), Andrew Woon (Sales Director) & Szilard Voros (Finance Director)

L-R: Jiri Rakosnik (Marketing Director), Hans Essaadi (Managing Director), Andrew Woon (Sales Director) & Szilard Voros (Finance Director)

Consumers can also own a set of Exclusive Tiger Beer Mahjong at RM99 only, while stocks last, when they purchase one 24-can pack of Apple Fox Cider and two 24-can packs of any other HEINEKEN Malaysia products. Keep an eye on the new packaging for Tiger Beer and Guinness during this festive period, designed to make the Chinese New Year celebrations merrier this year!

On top of that, shoppers at selected Tesco outlets in Peninsular Malaysia who purchase HEINEKEN Malaysia products worth RM200 and above will be able to play a game and win even more prizes. Three consumers will also score themselves an opportunity to sprint around a TESCO store to fill their carts with items that will be paid for by Tiger Beer. YAY!!

"The Innovator's Tasting Pack" courtesy of Heineken Malaysia

“The Innovator’s Tasting Pack” courtesy of Heineken Malaysia

For more information on this campaign and the abundance of promotions, as well as the dates and locations of outlet events, please visit https://www.facebook.com/TigerBeerMY. These promotions are only open to non-Muslims who are 21 years old and above.

Chinese New Year Feast @ Pinnacle Sunway Grand Imperial Restaurant

Chinese New Year Feast @ Pinnacle Sunway Grand Imperial Restaurant