Merz, known for the only U.S. FDA-cleared, non-invasive skin lifting and tightening ultrasound device, Ulthera, revealed Salini Muniandy, 29 years old, married and who works as a PR Consultant at Geometry Global Sdn Bhd [a brand activation agency], has the most well-proportioned face from a total of 46 submissions from Malaysia. Merz also announced the launch of a new scientific guidelines, the first such scientific guidelines, at the 38th Annual Meeting of the International Society for Dermatological Surgery (ISDS) 2017, to help aesthetic doctors assess well-proportioned faces in Asians.
The “MAAT (Merz Aesthetics Advancement of Techniques) Golden Ratio Search” was the first in Asia. It sought to provide information to empower women to better understand facial proportions relative to attractiveness, and was an integral part of the launch of the first scientific guidelines that provides a holistic approach in aesthetic treatments to assess a well-proportioned faces in Asians. The region-wide search was a structured programme developed to support the objectives of the scientific guidelines, which is to bring science to life
The “MATT Golden Ratio Search” was conducted in 10 countries to demonstrate that well-proportioned facial types transcend ethnicities and geographical borders. More than 3,000 submissions were received from Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.
The big-scale three-month “MAAT Golden Ratio Search” closed on 30 September 2017 and found the oval (67%), square, round, inverted triangle (9% respectively), and oblong (7%) were the most common facial shapes among the 46 Malaysian women entrants between 21 – 44 years old. The oval (67%), square (13%), round (9%), inverted triangle (7%) and oblong (5%) were the most common facial shapes among the almost 3,000 submissions from Asia between 21 – 64 years old. The search for well-proportioned faces also observed the oval facial shapes fitted the Golden Ratio (facial height to width ratio), Horizontal facial proportion and Facial symmetry most closely. The 10 most well-proportioned faces are oval shaped.
Aesthetic doctors agreed oval is the most preferred facial shape among Asians, and the new scientific guidelines, the first of such guidelines, would be able to help aesthetic doctors assess well-proportioned faces in Asians, provides recommendations on the customization and combination use of aesthetic procedures on the upper, middle and lower face, including strategies to improve facial shapes in Asians. The new guidelines also includes recommendations for early enhancement, restoration and beautification of Asian faces.
“In order for physicians to efficiently deliver optimal patient outcomes, aesthetic medicine now requires the harmonious combination of multiple aesthetic therapies. Current guidelines on the application of combination treatments focus predominantly on Caucasian patients. Few such guidelines are available for Asian patients, particularly on combination treatment strategies for different facial shapes, or indications such as the improving facial shapes. Therefore, physicians must apply recommendations optimized for Asian anatomies and aesthetic goals to Asian patients,” said Dr Louis Leh, Medical Director, Leh Clinic Penang, a member of the Malaysian panel for the “MAAT Golden Ratio Search.
According to the new and first scientific guidelines to achieve well-proportioned faces in Asians, the ideal oval facial shape can be created using different interventions depending on the individual’s baseline characteristics.
“This scientific guidelines will definitely benefit aesthetic doctors and consumers to create awareness on symmetrical face ratios relative to beauty. It is about bringing science to life. Using the science of measurement to equate facial proportions to attractiveness, the combination of the golden ratio, the horizontal facial proportion and facial symmetry is very evidence-based giving a clearer picture on what should be the ideal facial shape be among Asian women,” said Goh Sin Hua, Country Manager Malaysia, Merz Aesthetics, organizer of this first region-wide search for well-proportioned faces in Asia.
“What the market want is for their aesthetic doctors understanding and recommendations towards their patients. This platform allows aesthetic doctors and media to come together and gain understanding on the new scientific guidelines which in turn allows aesthetic doctors to return to their respective countries and educate their patients on achieving their aesthetic goals, “said Conway Rappa, APAC Regional Commercial Director of Merz Asia Pacific.
This however, sets as a recommendation to improve certain facial shapes as desired, and not necessarily apply to all faces.
“In South East Asia, Malaysia in particular, drastic changes to the face is not desired. Patients tend to seek aesthetic interventions at a younger age, and their requests therefore focus on early prevention, early restoration and enhancement. Asian facial bone frame is somewhat smaller. They generally do not always fall into the golden ratio, but somewhere around it.
In the artistry of aesthetic medicine, a great but natural outcome depends heavily on good assessment and treatment plan. Therefore, this guideline is a great initiative to give to aesthetic practitioners a guide on how to assess the face and make necessary plans for better execution. This would be helpful to prevent doctors and patients from chasing after lines and hollows and end up with the overfilled syndromes,” said Dr Lim Ting Song, Director, Clique Clinic Selangor, a member of the Malaysian panel for the “MAAT Golden Ratio Search”.
The new scientific guidelines is available to more 1,000 aesthetic doctors in Malaysia and the region.