Tiger Beer hosted the #UncageMusic Block Party as the finale event of Urbanscapes 2017 with an array of activities along The Row, KL. Armed with the theme Rediscover KL, the area was transformed into the hub to go to for music and arts lovers.
Tiger #UncageMusic Block Party
Highlight of the party was the exclusive show by two renowned international bands, the Canadian electronic synth-punk duo Crystal Castles and South Korean indie rockers hyukoh at Slate. Entry to the show was limited to fans who scored themselves exclusive passes via various contests run by Tiger Beer and Urbanscapes. Some lucky Tiger Beer fans also won passes to the show at other outlets along The Row on the event day when they purchased Tiger Beer.
#UncageMusic featured something equally as amazing at Timbre where the public were welcomed to experience an immersive audiovisual collaboration between renowned local musical acts such as An Honest Mistake, Rozella and RyötJones with the iconic visual artists Kenji Chai and Cloakwork. It was indeed a feast to the eyes and ears.
Few doors down the road, The Deck came to life with entertainment by Hanafuda Project, DJ Reeve and DJ Biggie. We danced the night away at the rooftop with the stunning view of the city on the background while treating ourselves to ice-cold Tiger Beer and scrumptious food sold there.
If all that was not enough, the whole back alley of The Row was filled with art pieces for us to admire, pop up food and beverage carts and a beer garden throughout the day!
It is #UncageMusic’s mission to bring two different worlds of music and art together, creating a whole new perspective on creativity. This one-of-a-kind experience that was brought exclusively by Tiger Beer was very fascinating.
Here’s an exclusive Facebook Live Video of Hyukoh’s performance, singing WI ING WI ING (위잉위잉)!
Do keep a lookout for the announcement of upcoming line-up under the #UncageMusic platform at Tiger Beers Facebook page, www.facebook.com/tigerbeermy.