Chosungah22 is the latest Korean beauty brand that has taken over Malaysia by storm. The good news is, you can get them exclusively at SASA Malaysia stores!
Chosungah22 Official Launch
It’s absolutely my pleasure to grace the launch of Chosungah22 by Sasa Malaysia at Boxes Cafe @ Bukit Bintang City Centre. The site was formerly the well-known Pudu Jail. It’s my first time here since it has been redeveloped.
Super love the highly customizable charm bracelet from them. We get to pick the bracelet’s chain style and the charms that hold special meaning to us.
Who is Chosungah?
Ms. Chosungah, the Creative Director of Chosungah22 is Korea’s first generation professional makeup artist. She has worked with many Korean celebrities such as Kim Tae-Hee, Song Hye-Kyo and Yun Eun-Hye. Chosungah is also the first makeup artist to collaborate with the big cosmetic brands in Korea.
Chosungah Beauty believes that “Makeup should be simple and fun“. Based on this principle, they have created many unique products that come with a twist to enhance the fun factor.
Some might wonder, why 22? There are 2 meanings behind this number. First, it refers to Chosungah’s years of experience as a makeup artist when she first established the company. Besides that, it symbolizes every woman’s wish to feel and look like a 22 year-old.
Top 4 Best-Sellers from Chosungah22
Dong Gong Minn Brow Maker
Is this a highlighter? Well, you could say it is. We can consider this as a eyebrow highlighter! Dong Gong Minn Brow Maker is the most raved product from Chosungah22. Achieve full, vivid brows by brushing the cream-type eyebrow mascara in a zig-zag manner. The waterproof and sweat resistant formula is perfect for hot and humid countries like Malaysia. The sponge tip is to fill the gaps and draw a more detailed brow-tail.
Comes in Light Blond, Medium Blond, Gray Brown and Black Brown to match hair colors.
Retail price: RM 89
Dong Gong Minn Jello Color Kit
By looking at the packaging, it looks like an eye catching pencil box. Truth is, it’s an eyeshadow palette in disguise! There are 2 variations of this product: A matte color kit for delicate shading and a sparkling color kit with bling bling pearls for a glamorous occasion.
When you lightly press on the color, it feels bouncy just like marshmallow! The texture is something in between powder and cream, more like jelly formula that makes it able to blend naturally using fingers.
Retail price: RM 169
C&T Blender Fresh Mix SPF30 PA++
C&T Blender Fresh Mix has became Chosungah22’s iconic product thanks to its flawless coverage and long-lasting power. It is a multi-functioning foundation formulated with 4 patented ingredients that works as line-filling agent to camouflage imperfections and conditions the skin for a more radiant glow.Click on the button to dispense the right amount of foundation and dab onto skin using the sponge puff to blend.
Retail price: RM 159
Dual Lip Tint & Gloss
Dual Lip Tint & Gloss gives you the best of two worlds. Long lasting gel type tint expresses vivid, bold color while gloss infused with Cupuacu butter moisten lips for a pucker up effect.
To create gradient lips, lightly pat the tint from the center of your lips with smudging technique. Then, layer with the gloss to create fuller lips.
Retail price: RM 89
Sasa Malaysia is currently having a Mega Sale until 31st August. This is the best time to head over and check out Chosungah22 beauty products and bring some home!