Pacific West Fish Fry Day Campaign

9 June 2016
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Yours truly at Pacific West Fish FryDay Campaign Launch

Yours truly at Pacific West Fish FryDay Campaign Launch

Fish has always been my choice of meat these days since it is widely known that white meat is a healthier choice compared to red meat. Fish Fry Day campaign is designed by Australia’s food brand, Pacific West to encourage Malaysians to consume more fish for better overall health.

Pacific West Fish Fry Day Campaign

The main objective of this 2-month campaign is to spread awareness to Malaysians on the benefits of eating fish at least 2-3 times per week and also to introduce Pacific West’s extensive range of fish products to consumers. I’m happy to be able to sample some dishes cooked with Pacific West fish products!

Hummus on Pita Bread with Figgy Oatmeal Fish Fillet

Hummus on Pita Bread with Figgy Oatmeal Fish Fillet

In order to deliver the campaign’s message, Pacific West has made an effort to publish a recipe book collection by the following celebrity chefs using fish as the main ingredient with easy-to-follow steps:

  • Legendary Australian TV personality Peter Russell Clark
  • Astro TV presenter, Yum Yum Publications owner and author of several recipe books Agnes Chang
  • South Africa’s Pinnacle Chef and esteemed judge of the World Association of Cooks’ Societies Garth Stroebel
  • Chef Zam
  • Chef Bryan Ong
  • Pacific West chefs – Garry Edson, Mario Bruno, Neil Cane, James Semple and MC Leong
Mango Salsa with Pacific West Popcorn Fish in Butter and Corn Flavor

Mango Salsa with Pacific West Popcorn Fish in Butter and Corn Flavor

How to get the recipe book? The good news is, it will be distributed during Pacific West’s roadshows at retail stores nationwide from June to July 2016. Also, look out for complimentary copies with selected publications. Selected recipes will be available online via Pacific West’s website, Facebook page and YouTube.

Petite Ratatouille with Pacific West Chunky Fish Fillets

Petite Ratatouille with Pacific West Chunky Fish Fillets

Fans of Pacific West’s value-added seafood products should stock up now because you might win a kitchen makeover by Verra Kitchen worth RM 15,000 with purchase of RM 50 and above in a single receipt! There will also be 10 consolation prizes – RM 1,000 Verra Kitchen voucher and RM 100 Pacific West products per winner. Submit your contest entry via this link: http://bit.do/DreamKitchen-m.

A Q&A session with special guest, Jordan Yeoh and Pacific West Corporate Chef, Garry Edson

A Q&A session with special guest, Jordan Yeoh and Pacific West Corporate Chef, Garry Edson

As a part of their corporate social responsibility effort, Pacific West is going to sponsor a full-year’s supply of Pacific West products worth RM 60,000 to 3 orphanage homes – Children’s Protection Society (CPS) and Shan’s Children Home in Penang, and House of Joy in Kuala Lumpur.

Celebrity chef and Verra Kitchen ambassador, Sherson Lian is showing a foreign guest how belacan smells like

Celebrity chef and Verra Kitchen ambassador, Sherson Lian is showing a foreign guest how belacan smells like

Malaysian fitness celebrity Jordan Yeoh will be spreading awareness for Fish Fry Day by sharing tips and recipes on social media using the hashtag #PacificWestFishFryDay so make sure you stay tuned!

Fish Cocktail Kerabu whipped up by Sherson Lian for Fish Fry Day Campaign Launch

Fish Cocktail Kerabu whipped up by Sherson Lian for Fish Fry Day Campaign Launch

Pacific West seafood products are available nationwide in retail stores. For more information on the Fish Fry Day campaign and Pacific West brand, visit their website at www.pacificwestfoods.com.