I was recently at Shiseido Malaysia’s HQ in PJ to witness the launch of their latest product, Stage Works Spiky Booster into their Shiseido Professional range. Yoshiyuki Takahashi-san from the Beauty Creative Team in Japan came all the way to give us an insight on Spring/Summer 2014 trend that inspired COLOR ME KNOT.
Shiseido Professional Spring/Summer 2014
COLOR ME KNOT is Shiseido’s theme for Spring/Summer 2014 that focuses on the simplicity of the color white with subtle fashion pieces dominating the runway. The color of the hair and fashion styles now stands out in contrast with the blank white canvas.
White is always present but often overlooked. It is normally associated with a soft image of pure, natural, romantic but this Spring/Summer 2014, white will be powerful, futuristic, sharp and mysterious. Wet & Dry, Natural & Strong and Tight & Flared hairstyles will be the trend this season. All these can be achieved with Shiseido Professional Stage Works products.
Wet & Dry
Natural & Strong
Tight & Flared
Shiseido Professional Stage Works Spiky Booster (RM 60) has the highest degree of hair setting capability that can create hairstyles without compromising the lightweight finishing. It can keep the hairstyle up and going all day long.
Shiseido Professional Stage Works Powder Shake (RM 88) is a revolutionary product that stems from Shiseido’s advanced powder-based technology. Powder Shake is developed with the special Volume Making Powder or Silica an ultra-fine powder whereby the uneven surface of each particle makes individual hair stands latch together. This is what makes hair airy without any sticky or heavy feeling.