The world’s no.1 international premium beer brand is challenging Malaysians to be a traveler, not a tourist. The all-expense paid trip to Las Vegas will be an experience that features more than bright lights, illustrious parties and elaborate shows that are synonymous with Sin City – Heineken promises to take you on a voyage off the beaten path and go beyond the comfort zone.
All you need to do is to make your way to any Heineken participating outlets and do the following:
Heineken ‘Legendary Traveler’ Contest
1. Purchase 2 buckets OR 8 pints of Heineken to get an entry ticket at participating Heineken outlets
2. Complete the entry ticket with your details and correct answer
3. Drop the entry ticket into the official entry box at participating Heineken outlets
|Heineken’s Legendary Traveler Contest|
The Las Vegas experience is in line with the beer brand’s latest global campaign ‘Voyage’, the fifth installment of the Heineken ‘Legends’ campaign which aims to inspire its drinkers to push their boundaries and immerse themselves in an worldly experience unlike anything they’ve done before.
In this campaign, 15 Malaysians will be rewarded with an adventure to Las Vegas worth RM 800,000.
To uncover legendary explorers that display their true character, Heineken is running its most daring social experiment yet by testing what men are truly made of when they are taken out of their daily lives and dropped into the great unknown.
The result is ‘Dropped’, a series of episodic adventures following fearless explorers plucked from across the world and literally dropped in the middle of nowhere with nothing but the most basic of supplies and direction, forcing themselves to discover their own limits and conquer their fears.
Watch the social experiment unfold as you follow how each traveler fares on their legendary adventures on the Heineken ‘Dropped’ YouTube channel www.youtube.com/heinekendropped.
The Heineken ‘Legendary Traveler’ contest runs from 1 – 31 July 2013, so get your passports ready for the ultimate legendary travel with Heineken.
|Las Vegas awaits you!|