Insensitive 8TV Ramadan Advertisement (2011)

2 August 2011
9 Comments

If you haven’t watch it yet, WATCH!

* Video has been removed due to copyright issues but you can view it from FB here: http://www.facebook.com/video/video.php?v=171047492968191

In response to this advertisement, many people have complained in Twitter and FB. TV3 & 8TV Media Prima CEO Ahmad Izham Omar Tweeted: “Chill guys. Don’t overthink the ads. Its written, produced and directed by a multi-racial team. If you overanalyse, anything will be bad”. I guess you just UNDER-ANALYSED Mr. CEO, this is like putting oil on fire! Although this advertisement offended Chinese the most, but it does offend other races too. Let me analyse for you:

Chinese: Why must the bad character be a Chinese? Does this mean that Chinese are rude and impolite (I think she’s just trying hard to be friendly)? If it’s so hard to fit in a Chinese into your advertisement, then don’t. BTW, what’s the problem with wearing a sleeveless shirt? Not cleavage pun! Who is supposed to respect who now?

Indian: No Indian spotted. Full stop. Malaysia only got Malay and Chinese? Maybe there’s one or two Indians at the background but my blurry eyes really can’t spot any. (A friend commented that the host at the middle might be an Indian but I’m not sure. Even so, shouldn’t they put at least 1 Indian into the ‘bazaar’ to show the spirit of 1Malaysia?)

Malay: To portray Malay as being so weak-willed and aroused by just seeing armpits is memalukan. Malays are not so ‘katak di bawah tempurung’. They wear sleeveless shirt too!

IMHO, it would be better if they make the advertisement like this:
3 people (Malay, Indian, Chinese) standing and read the following script – Kami dari 8TV ingin mengucapkan Selamat Berbuka Puasa kepada semua Muslimin dan Muslimat. THE END.

Is it so hard to understand the concept of unity? We should respect EACH OTHER. These are sensitive times. Be sensitive and think of other people’s feeling before doing something. If there is an advertisement during Chinese New Year that portrays a Malay as a bad character, I don’t think it will be allowed to aired, no?

It’s so off-topic. Instead of wishing the Malays sincerely, the Non Malays are given a “lesson”. I’m sure nobody will behave like a retard in Bazaar Ramadan/Ramadhan and I’m sure we all still remember what we’ve learnt during our Moral classes e.g. Bertimbang rasa, kasih sayang, hormat menghormati, tolak ansur, etc.

Update (4/8/2011):
GOSH! Even BBC reported this news! Read it here.